a way for customers to show loving and caring thoughts for their chosen ones. The perfect Valentine gift ideascomprise colourful ranges of beauty and cosmetics products that gently nourish and keep the entire skin healthy and radiantly beautiful every day. A host of products are available for selection including:
1. ‘Sweet Princess’ beauty product range – With their sweet and bright look incorporating a shimmer effect, the products will boost the skin to that of fairytale princess. The range comprises skincare products, perfume and hair wax that allow young girls to feel confident everywhere.
2. ‘Sweet Princess’ cosmetics range – Outstanding in their colouring and skin nourishing benefits for young girls, the products incorporate prunus serrulata flower extracts to moisten and hydrate facial skin cells for a healthy and smooth look.
3. A special collection of ‘Garden of Love’ products infused with pink rose extracts known for their moisturizing benefit and white rose extracts renowned for their smoothing benefit. Imbued with the scent of roses, the range includes body lotion also infused with 99.99% pure gold extract, bath cream filled with pearl extract and hand cream which offers moisturizing benefits and help smoothes the skin.
Tuesday, February 16, 2010
Sunday, February 7, 2010
philosophy unconditional Love
Pre & Prom Company Limited, an importer and distributor of philosophy cosmetics brand from U.S.A. introduces ‘philosophy unconditional love’ fragrance set to wrap yourself in the warmth and comfort and feel surrounded by love and happiness throughout the day. The philosophy unconditional love set includes philosophy unconditional love perfumed shampoo, bath and shower gel and philosophy unconditional love perfumed firming body emulsion for only 4,200 Baht. The special offer will be valid during February 6-14, 2010 at philosophy counters in Central Chidlom, Central Ladprao, Central Pinklao, Central Bangna, Central Rama III, Siam Paragon, The Emporium, Zen, The Mall Bangkapi, The Mall Thaphra and The Mall Ngarmwongwan.
The philosophy unconditional love perfumed shampoo, bath and shower for unique feminine. It is created for the most gracious bodies even the most sensitive skin and nourishes the direct hair. The philosophy unconditional love perfumed firming body emulsion for ultimate body moisturizer, skin toning and leave skin feeling velvety soft and smelling beautiful.
The philosophy unconditional love perfumed shampoo, bath and shower for unique feminine. It is created for the most gracious bodies even the most sensitive skin and nourishes the direct hair. The philosophy unconditional love perfumed firming body emulsion for ultimate body moisturizer, skin toning and leave skin feeling velvety soft and smelling beautiful.
Friday, February 5, 2010
Beauty as Korean Pop Stars by Peripera at Boots
Boots Retail (Thailand) Limited, our trust health and beauty introduces ‘Peripera’, the beauty cosmetics line from Korea for perfect beauty. The new Peripera product range includes BB Cream, Powder Foundation, Eye Shadow, Eyes Liner, Mascara, Lips Stick, Lips Gloss which is priced among 350 Baht - 850 Baht. The Peripera is now available at Boots stores.
The Peripera is consisted of Peripera Wonder BB Cream, - providing coverage just like a foundation by covering up all acne, pores, marks, lines and uneven skin color spots without damaging the skin. It also helps to improve the skin condition. The Peripera Wonder Ever Pact, the powder foundation to stay smooth and look natural in any light. Peripera Wonder Touch Shadow – an exclusive shade eyeshadow in shimmer palette for long- lasting shadow that reinvent color intensity. Peripera Wonder Smokey Eyes, experiment eye liner that comes with eyeshadow loose powder shimmer. Peripera Wonder Duo Mascara & Liner, long-wear waterproof mascara and eyeliner in one for the best lash look with volume, length, curl and definition.
Peripera Wonder Lip & Cheek, the cream-gel formula that gives cheeks and lips a soft touch of color. Peripera Wonder of Lip, the creamy lipstick with Vitamin E nourishing. Peripera Wonder Kiss Gloss, the most voluptuous lips ever for plumping up lips with light fragrance, or Peripera Wonder Talk Lip Balm, get a shine on and spotlight on lips with deep moisturization.
The Peripera is consisted of Peripera Wonder BB Cream, - providing coverage just like a foundation by covering up all acne, pores, marks, lines and uneven skin color spots without damaging the skin. It also helps to improve the skin condition. The Peripera Wonder Ever Pact, the powder foundation to stay smooth and look natural in any light. Peripera Wonder Touch Shadow – an exclusive shade eyeshadow in shimmer palette for long- lasting shadow that reinvent color intensity. Peripera Wonder Smokey Eyes, experiment eye liner that comes with eyeshadow loose powder shimmer. Peripera Wonder Duo Mascara & Liner, long-wear waterproof mascara and eyeliner in one for the best lash look with volume, length, curl and definition.
Peripera Wonder Lip & Cheek, the cream-gel formula that gives cheeks and lips a soft touch of color. Peripera Wonder of Lip, the creamy lipstick with Vitamin E nourishing. Peripera Wonder Kiss Gloss, the most voluptuous lips ever for plumping up lips with light fragrance, or Peripera Wonder Talk Lip Balm, get a shine on and spotlight on lips with deep moisturization.
Sunday, January 24, 2010
The Wonders of Green Tea
Bangkok on Siam Square
Maintain a youthful look longer than ever with the Green Tea Facial offered this January 2010 at Tammachart Day Spa, Novotel Bangkok on Siam Square. The special anti-oxidants have an anti-ageing effect as they delay the collagen breakdown process, allowing you to keep a healthy and bright skin for a long time. Experience true wonder with this 60-minute treatment for 1,000 Baht net only and During February – March 2010 enjoy with Traditional Thai Massage and Foot Massage for 90 minutes is priced at only 850 Baht nett.
Maintain a youthful look longer than ever with the Green Tea Facial offered this January 2010 at Tammachart Day Spa, Novotel Bangkok on Siam Square. The special anti-oxidants have an anti-ageing effect as they delay the collagen breakdown process, allowing you to keep a healthy and bright skin for a long time. Experience true wonder with this 60-minute treatment for 1,000 Baht net only and During February – March 2010 enjoy with Traditional Thai Massage and Foot Massage for 90 minutes is priced at only 850 Baht nett.
Thursday, January 21, 2010
The improved “Shaper PLUS” is set to win 30% market share in the firming and anti-cellulite battle
The Australia-based Invasis Research & Laboratories is today introducing the new Shaper PLUS body firming and toning serum for the premium market in Thailand, catering to ladies who look for an effective way of battling cellulite and stay beautifully toned. Along with the grand opening of the new product, the company is planning Bt50 million of marketing budget which will be employed in expanding the existing distribution networks to 150 channels countrywide through drug, beauty and health stores with Pancake Kemmanit Jamikorn as the brand’s new presenter. With the strength of the new product and marketing schemes, the company expects to achieve 30% market share in the body firming and toning market by the end of this year.
Pharmacist Monsuda Aramkitphota, Product Manager of Shaper and Shaper PLUS says that “We are looking at the strong growth of the Thai health and beauty products with continuous confidence, especially in the body firming, toning and anti-cellulite creams which last year posted a strong 10% growth of about Bt600 million. With more business opportunities left to be explored in such market, we decided to begin this year with the launch of ‘Shaper PLUS’ – the new and improved firming and toning serum from the classic ‘Shaper’ that can be applied throughout the body such as the upper arms, legs, stomach and hips. This premium-ranged product works well in reducing the appearance of cellulite and cracked skin without the need for massage. The new improved product is twice better and quicker to absorb into the skin layers than the classic formula and suits best for ladies looking for faster-working and more effective product for their beautiful look.”
“This year, we plan to make ‘Shaper PLUS’ more available in Thailand by expanding the existing distribution channels to cover all customer ranges, from premium to premium-mass and those in the middle. Now about 80% of our sales are derived from our call centers, and this year, while maintaining and improving our telemarketing service with Double Impact call center, we will expand more into the pharmacy chains and recognizable health and beauty stores throughout the country such as Watsons, Boots and Siam Drugs which should increase our points of sales up to 150 places countrywide,” says Pharmacist Monsuda
Shaper now enjoys about 300,000 customers, 90% are women, with high purchasing power, such as celebrities, stars, models and businesspeople.
Pharmacist Monsuda says that “This year, the company is now allocating about Bt50 million marketing budget to execute a comprehensive marketing scheme including sales-promoting activities, launching events and introduction of new brand’s presenter – Pancake Kemnij Jamikorn – a leading celebrity. Shaper is now available in 2 special New Year value packages of 1. Shaper PLUS Limited Edition, with one 150ml Shaper PLUS, one 75ml Shaper PLUS at a special price of Bt3,250 (from Bt5,500) in a special beautiful gift box and 2. A special 50% discount for Shaper Classic from today – 28 February 2010.
Invasis Research & Laboratories expects this year’s sales to reach Bt250 million, Bt180 million of which will come from the sales of Shaper, making a 50% growth that should push the product to be no. 1 in the market. The company also expects that the introduction of the new improved Shaper PLUS should help boosting Shaper product to earn a 30% market share in the body firming and toning market by the end of this year.
Shaper PLUS is available in 15ml for Bt3,250 and Bt75ml at Bt2,250. Shaper Classic is available for Bt2,950 in 150ml and Bt1,950 in 75ml.
Pharmacist Monsuda Aramkitphota, Product Manager of Shaper and Shaper PLUS says that “We are looking at the strong growth of the Thai health and beauty products with continuous confidence, especially in the body firming, toning and anti-cellulite creams which last year posted a strong 10% growth of about Bt600 million. With more business opportunities left to be explored in such market, we decided to begin this year with the launch of ‘Shaper PLUS’ – the new and improved firming and toning serum from the classic ‘Shaper’ that can be applied throughout the body such as the upper arms, legs, stomach and hips. This premium-ranged product works well in reducing the appearance of cellulite and cracked skin without the need for massage. The new improved product is twice better and quicker to absorb into the skin layers than the classic formula and suits best for ladies looking for faster-working and more effective product for their beautiful look.”
“This year, we plan to make ‘Shaper PLUS’ more available in Thailand by expanding the existing distribution channels to cover all customer ranges, from premium to premium-mass and those in the middle. Now about 80% of our sales are derived from our call centers, and this year, while maintaining and improving our telemarketing service with Double Impact call center, we will expand more into the pharmacy chains and recognizable health and beauty stores throughout the country such as Watsons, Boots and Siam Drugs which should increase our points of sales up to 150 places countrywide,” says Pharmacist Monsuda
Shaper now enjoys about 300,000 customers, 90% are women, with high purchasing power, such as celebrities, stars, models and businesspeople.
Pharmacist Monsuda says that “This year, the company is now allocating about Bt50 million marketing budget to execute a comprehensive marketing scheme including sales-promoting activities, launching events and introduction of new brand’s presenter – Pancake Kemnij Jamikorn – a leading celebrity. Shaper is now available in 2 special New Year value packages of 1. Shaper PLUS Limited Edition, with one 150ml Shaper PLUS, one 75ml Shaper PLUS at a special price of Bt3,250 (from Bt5,500) in a special beautiful gift box and 2. A special 50% discount for Shaper Classic from today – 28 February 2010.
Invasis Research & Laboratories expects this year’s sales to reach Bt250 million, Bt180 million of which will come from the sales of Shaper, making a 50% growth that should push the product to be no. 1 in the market. The company also expects that the introduction of the new improved Shaper PLUS should help boosting Shaper product to earn a 30% market share in the body firming and toning market by the end of this year.
Shaper PLUS is available in 15ml for Bt3,250 and Bt75ml at Bt2,250. Shaper Classic is available for Bt2,950 in 150ml and Bt1,950 in 75ml.
Sunday, January 17, 2010
Reveal younger and lighter-looking skin with the new Boots No.7 Protect & Perfect Whitening range
Lighter, more radiant skin or skin that looks younger? Boots our trust health and beauty introduces ‘Boots No7 Protect & Perfect Whitening’ product range which combines younger and lighter-looking benefits to give you the best of both worlds. The range is made up of a Day and Night cream, an Eye cream and a Beauty Serum, providing full skincare regime. Each product within the range contains a unique blend of protecting, renewing and whitening ingredients, to enliven the complexion and reduce the appearance of fine lines and wrinkles. The wonderful silky feel No.7 Protect & Perfect Whitening range is priced at 850-995 Baht and now available at Boots stores nationwide.
The Boots No 7 Protect & Perfect Whitening product complex contains Sophora, Kiwi and Vitamin C works to lighten up skin tone and helps reduce the visible appearance of dark spots. Contained within the range is the fabulous No7 Protect & Perfect Whitening Beauty Serum. This gem of a product has been proven to reveal younger and lighter looking skin in just 4 weeks.
Boots No.7 Protect & Perfect Whitening products in the range:
· Boots No7 Protect & Perfect Whitening Beauty Serum
Day by day this silky serum works to enliven complexion and helps to reduce the appearance of fine lines and wrinkles. The intense skin firming complex of White Lupin, Peptides and Pro-retinol Vitamin A helps boost collagen and maintain elasticity, leaving your skin looking and feeling younger. As we age, pigmentation can lead to dark spots and affect our overall skin tone. Our patented whitening complex works to lighten up skin tone and helps reduce the visible appearance of dark spots.
30 ml of No.7 Protect & Perfect Whitening Beauty Serum is priced at 995 Baht.
· Boots No7 Protect & Perfect Whitening Day Cream
Give your skincare routine a boost with our carefully blended daytime formula for younger and lighter looking skin. An optimised blend of active ingredients and SPF30 helps prevent the appearance of fine lines and wrinkles and provides daily protection for the skin against sun damage. A moisturising formulation which contains our unique patented antioxidant complex helps protect against damaging free radicals, while the intense skin-firming complex of White Lupin, Peptides and Pro-retinol Vitamin A helps boost collagen and maintain elasticity leaving your skin looking and feeling younger. Our patented whitening complex also lightens up skin tone and helps to reduce the visible appearance of dark spots, resulting in more radiant skin.
50 ml No.7 Protect & Perfect Whitening Day Cream is priced at 900 Baht.
· Boots No7 Protect & Perfect Whitening Night Cream
Let you skin rest with our carefully blended night time formula to intensely restore and replenish. Over night it works to lighten and moisturise, leaving your skin feeling more supple and looking more radiant. A rich formulation which contains our unique, patented antioxidant complex of Mulberry, Ginseng and Vitamin C to help protect against damaging free radicals, while our patented whitening complex works to lighten up skin tone and help reduce the visible appearance of dark spots, resulting in more radiant skin.
50 ml No.7 Protect & Perfect Whitening Night Cream is priced at 950 Baht.
· Boots No7 Protect & Perfect Whitening Eye Cream
This light formulation reduces the appearance of under eye puffiness and helps to minimise dark shadows. Specially created for the delicate area around your eyes it works to moisturise, soften and brighten the skin. Contains a blend of peptides and a bioflavanoid to help smooth the appearance of fine lines around the eye area. The patented whitening complex also works to lighten up skin tone and helps reduce the visible appearance of dark spots, resulting in more radiant skin.
15 grams of Boots No.7 Protect & Perfect Whitening Eye Cream is priced at 850 Baht.
The Boots No 7 Protect & Perfect Whitening product complex contains Sophora, Kiwi and Vitamin C works to lighten up skin tone and helps reduce the visible appearance of dark spots. Contained within the range is the fabulous No7 Protect & Perfect Whitening Beauty Serum. This gem of a product has been proven to reveal younger and lighter looking skin in just 4 weeks.
Boots No.7 Protect & Perfect Whitening products in the range:
· Boots No7 Protect & Perfect Whitening Beauty Serum
Day by day this silky serum works to enliven complexion and helps to reduce the appearance of fine lines and wrinkles. The intense skin firming complex of White Lupin, Peptides and Pro-retinol Vitamin A helps boost collagen and maintain elasticity, leaving your skin looking and feeling younger. As we age, pigmentation can lead to dark spots and affect our overall skin tone. Our patented whitening complex works to lighten up skin tone and helps reduce the visible appearance of dark spots.
30 ml of No.7 Protect & Perfect Whitening Beauty Serum is priced at 995 Baht.
· Boots No7 Protect & Perfect Whitening Day Cream
Give your skincare routine a boost with our carefully blended daytime formula for younger and lighter looking skin. An optimised blend of active ingredients and SPF30 helps prevent the appearance of fine lines and wrinkles and provides daily protection for the skin against sun damage. A moisturising formulation which contains our unique patented antioxidant complex helps protect against damaging free radicals, while the intense skin-firming complex of White Lupin, Peptides and Pro-retinol Vitamin A helps boost collagen and maintain elasticity leaving your skin looking and feeling younger. Our patented whitening complex also lightens up skin tone and helps to reduce the visible appearance of dark spots, resulting in more radiant skin.
50 ml No.7 Protect & Perfect Whitening Day Cream is priced at 900 Baht.
· Boots No7 Protect & Perfect Whitening Night Cream
Let you skin rest with our carefully blended night time formula to intensely restore and replenish. Over night it works to lighten and moisturise, leaving your skin feeling more supple and looking more radiant. A rich formulation which contains our unique, patented antioxidant complex of Mulberry, Ginseng and Vitamin C to help protect against damaging free radicals, while our patented whitening complex works to lighten up skin tone and help reduce the visible appearance of dark spots, resulting in more radiant skin.
50 ml No.7 Protect & Perfect Whitening Night Cream is priced at 950 Baht.
· Boots No7 Protect & Perfect Whitening Eye Cream
This light formulation reduces the appearance of under eye puffiness and helps to minimise dark shadows. Specially created for the delicate area around your eyes it works to moisturise, soften and brighten the skin. Contains a blend of peptides and a bioflavanoid to help smooth the appearance of fine lines around the eye area. The patented whitening complex also works to lighten up skin tone and helps reduce the visible appearance of dark spots, resulting in more radiant skin.
15 grams of Boots No.7 Protect & Perfect Whitening Eye Cream is priced at 850 Baht.
Watsons launches ‘PURE BEAUTY’ a new international beauty brand from Watson
Watsons, the No.1 health and beauty retailer in Thailand with the highest sales for five consecutive years, recently held a party to introduce ‘PURE BEAUTY’ – a new international beauty brand in Thailand aimed specifically at Asian women and a first for the region. The first product line under the ‘PURE BEAUTY’ brand launched in the event was the Pomegranate Antioxidant skincare range made in Korea. The range comprises six products ideal for young modern women seeking a healthy looking skin.
Picture 1-2 – Nuanphan Jayanama, Marketing Director of Central Watson Co., Ltd. at the launch event of ‘PURE BEAUTY: Pomegranate Antioxidant’.
Picture 3 – Nuanphan Jayanama (centre), Marketing Director of Central Watson Co., Ltd. with May Feung-arom and Kanchai Kamnerdploy at the launch event of ‘PURE BEAUTY: Pomegranate Antioxidant’.
Picture 4 – Made in Korea using breakthrough technology, ‘PURE BEAUTY: Pomegranate Antioxidant Skincare range offers six complementing products by providing comprehensive stages in pampering the skin, making it wrinkle-free, smoother and brighter each day.
Picture 1-2 – Nuanphan Jayanama, Marketing Director of Central Watson Co., Ltd. at the launch event of ‘PURE BEAUTY: Pomegranate Antioxidant’.
Picture 3 – Nuanphan Jayanama (centre), Marketing Director of Central Watson Co., Ltd. with May Feung-arom and Kanchai Kamnerdploy at the launch event of ‘PURE BEAUTY: Pomegranate Antioxidant’.
Picture 4 – Made in Korea using breakthrough technology, ‘PURE BEAUTY: Pomegranate Antioxidant Skincare range offers six complementing products by providing comprehensive stages in pampering the skin, making it wrinkle-free, smoother and brighter each day.
Tuesday, December 15, 2009
‘Inspired by Nature’ New Year gift ideas from Watsons
As the New Year approaches it’s time for sharing love and care thoughts with well chosen gifts. Watsons Your Personal Store is presenting a perfect New Year gift idea with its ranges of ‘Inspired by Nature’ organic products that allow nature’s embrace to gently nourish the skin. A host of products of natural origin are available for selection including:
1. ‘Organic Green Apple’ skincare range – It’s enriched with green apple ingredients imported from France. Green apples have proved to be one of the best organic sources of antioxidants known for combatting premature ageing. The products will provide nourishment and help rejuvenate the skin with effective moisturizers such as Shea Butter and Sesame Butter, revealing soft and subtle skin.
2. ‘Watsons GrapeBella’ skincare range – a breakthrough solution for perfect skin infused with extracts of French grapes which are rich in antioxidants. The product assists in slowing down fine lines, nurturing and revitalizing pollution damaged skin. It’s also rich in vitamins and minerals providing nourishment to all skin types.
3. ‘Watsons Green Tea’ facial skincare range – the products incorporate green tea extracts imported from Japan to fight against free radicals and wrinkles. Several more beneficial natural ingredients are also included to offer oil control and pore minimizing benefits.
4. ‘Superdrug Natural High’ facial skincare range – it will rejuvenate the skin with various organic extracts including Rose Hip oil, organic soy beans and raspberries to nurture the skin with Vitamin C and protect it from hydration, revealing the soft skin with younger look.
Various organic products under the concept of ‘Inspired by Nature’ for the New Year celebration are available at all Watsons stores nationwide.
1. ‘Organic Green Apple’ skincare range – It’s enriched with green apple ingredients imported from France. Green apples have proved to be one of the best organic sources of antioxidants known for combatting premature ageing. The products will provide nourishment and help rejuvenate the skin with effective moisturizers such as Shea Butter and Sesame Butter, revealing soft and subtle skin.
2. ‘Watsons GrapeBella’ skincare range – a breakthrough solution for perfect skin infused with extracts of French grapes which are rich in antioxidants. The product assists in slowing down fine lines, nurturing and revitalizing pollution damaged skin. It’s also rich in vitamins and minerals providing nourishment to all skin types.
3. ‘Watsons Green Tea’ facial skincare range – the products incorporate green tea extracts imported from Japan to fight against free radicals and wrinkles. Several more beneficial natural ingredients are also included to offer oil control and pore minimizing benefits.
4. ‘Superdrug Natural High’ facial skincare range – it will rejuvenate the skin with various organic extracts including Rose Hip oil, organic soy beans and raspberries to nurture the skin with Vitamin C and protect it from hydration, revealing the soft skin with younger look.
Various organic products under the concept of ‘Inspired by Nature’ for the New Year celebration are available at all Watsons stores nationwide.
Friday, November 20, 2009
Eucerin “Beauty Fighter” Online Game Play Now and Collect Your Points to Win 10M Baht in Prizes Until the End of December
Women’s skin concerns vary - from dullness and dark spots to large pores, acne marks and inadequate sun protection. But one thing is certain - choosing the right products is the best way to tackle problems at the root, gently and effectively. Thailand’s No.1 dermatological skincare brand, Eucerin, has just kicked off “Beauty Fighter”, www.skinthatshows.com, an online game for women to help them choose the most suitable products and regimens from Eucerin’s three product lines – Eucerin White Solution for sun reactive dull skin, Eucerin DermoPURIFYER for acne-prone skin with large pores and Eucerin Sun to protect skin from UVA and UVB rays. Learn how to take care of your skin professionally and earn triple privileges to win prizes worth a total of 10 million baht!
- 1st Privilege – Sign up for “Beauty Fighter” and play to earn instant points for two Eucerin gift samples
- 2nd Privilege – Earn 3,000 points each time you enter the special code you will receive when you purchase Eucerin products
- 3rd Privilege – The top ten players with the highest points at the end of the campaign will have a chance to win Eucerin’s grand prize worth 53,000 Baht!
Visit www.skinthatshows.com and register today to get the ball rolling! Start collecting your points today and play until December 31, 2009, as you aim for the beautiful skin that everyone is dreaming of.
For further enquiries, please contact Eucerin Skin Expert Center at tel. 02297 2284, or email: Eucerin-TH@beiersdorf.com or www.Eucerin.co.th
Each Beauty Fighter is entitled to 2 sample redemptions. Details of reward point collection are as follows:
1st Privilege 2nd Privilege
Collect your points and claim Buy Eucerin products worth 1,500Baht and get free
5,000 points Eucerin DermoPURIFYER Toner, 10 ml, worth 115 baht
Eucerin Sun Fluid Mattifying SPF50+, 3ml worth 200 baht
15,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, worth 550 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml worth 590 baht
30,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, and pH5 Lotion, 30 ml. worth 645 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml and Eucerin Gentle Cleansing Milk, 25 ml. worth 840 baht
Go online now and join the fight against large pores, blemishes, dullness and premature aging from UV rays while you play for points. Collect even more with the purchase of your favorite Eucerin products. You may end up the winner of great looking skin AND the fabulous grand prize, courtesy of Eucerin. This game is valid until the end of December.
- 1st Privilege – Sign up for “Beauty Fighter” and play to earn instant points for two Eucerin gift samples
- 2nd Privilege – Earn 3,000 points each time you enter the special code you will receive when you purchase Eucerin products
- 3rd Privilege – The top ten players with the highest points at the end of the campaign will have a chance to win Eucerin’s grand prize worth 53,000 Baht!
Visit www.skinthatshows.com and register today to get the ball rolling! Start collecting your points today and play until December 31, 2009, as you aim for the beautiful skin that everyone is dreaming of.
For further enquiries, please contact Eucerin Skin Expert Center at tel. 02297 2284, or email: Eucerin-TH@beiersdorf.com or www.Eucerin.co.th
Each Beauty Fighter is entitled to 2 sample redemptions. Details of reward point collection are as follows:
1st Privilege 2nd Privilege
Collect your points and claim Buy Eucerin products worth 1,500Baht and get free
5,000 points Eucerin DermoPURIFYER Toner, 10 ml, worth 115 baht
Eucerin Sun Fluid Mattifying SPF50+, 3ml worth 200 baht
15,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, worth 550 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml worth 590 baht
30,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, and pH5 Lotion, 30 ml. worth 645 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml and Eucerin Gentle Cleansing Milk, 25 ml. worth 840 baht
Go online now and join the fight against large pores, blemishes, dullness and premature aging from UV rays while you play for points. Collect even more with the purchase of your favorite Eucerin products. You may end up the winner of great looking skin AND the fabulous grand prize, courtesy of Eucerin. This game is valid until the end of December.
Sunday, November 8, 2009
Modellite to expand
Modellite (Thailand), the exclusive distributor of JC health and beauty products from New Zealand, plans to enter Indochina and Malaysia.
Managing director Wanna Witthyasorana said the after receiving good feedback from its Thai customers in the third quarter, the company would soon start distributing JV products in Indochina - starting with Vietnam - and Malaysia.
Modellite has spent Bt10 million on creating brand awareness of JC in Thailand and reduced product size for ease of distribution in 7-Eleven convenience stores.
Its regional expansion will help the company achieve next year's sales target of Bt100 million. Wanna said.
Managing director Wanna Witthyasorana said the after receiving good feedback from its Thai customers in the third quarter, the company would soon start distributing JV products in Indochina - starting with Vietnam - and Malaysia.
Modellite has spent Bt10 million on creating brand awareness of JC in Thailand and reduced product size for ease of distribution in 7-Eleven convenience stores.
Its regional expansion will help the company achieve next year's sales target of Bt100 million. Wanna said.
Festive fragrances
Nearing the festive season, the Christmas collections have already come to town and so has L'Occitane's humble fragrant merchant and his big basket of enticing gifts.
The tradition traces back some 30 years, when the brand's founder Olivier Baussan distilled lavender and rosemary for essential oils that would be sold in the markets of Provence. The fragrance merchant symbolised to Baussan, who went from one village to the next to sell his cosmetics and perfumes.
Capturing the scents of Provence, the botanist and perfumer created fragrances according to French tradition, which L'Occitane continues to follow till today.
The Christmas 2009 collection brings a bouquet of candied flowers with limited
edition Candied Rose, Sweet Cherry, Delicious Almond and Shea Vanilla goodies.
In Provence, candied fruits have long been a delicacy at festive celebrations,and flowers can also be prepared using the same traditional method. For example, roses are coated in a syrup that crystallises over time, resulting in the sweetest petals.
In a floral heart of rose petals with sweet and fruity accents, the Candied Rose Eau de Toilette delivers the scents of this delicate delicacy. The new fragrance comes along with Candied Rose bath and body products as well a scented candle to wrap them all up for a sumptuous gift set.
Available as bath and body products,Sweet Cherry takes inspiration from sugar-coated cherries, Delicious Almond makes one think of marzipan dusted with powdered sugar, while Shea Vanilla wins over with the yummy scent of shea nuts coated with smooth vanilla.
Besides the four festive scents, L'Occitane rolls out limited edition shea butter hand cream for a good cause. Its best-selling hand cream in frangipani,acacia, rosebud and ylang ylang versions are sold with cute New Year 2010 cards designed ML Chiratorn Chirapravati,with proceeds going to the Foundation for the Blind in Thailand.
The tradition traces back some 30 years, when the brand's founder Olivier Baussan distilled lavender and rosemary for essential oils that would be sold in the markets of Provence. The fragrance merchant symbolised to Baussan, who went from one village to the next to sell his cosmetics and perfumes.
Capturing the scents of Provence, the botanist and perfumer created fragrances according to French tradition, which L'Occitane continues to follow till today.
The Christmas 2009 collection brings a bouquet of candied flowers with limited
edition Candied Rose, Sweet Cherry, Delicious Almond and Shea Vanilla goodies.
In Provence, candied fruits have long been a delicacy at festive celebrations,and flowers can also be prepared using the same traditional method. For example, roses are coated in a syrup that crystallises over time, resulting in the sweetest petals.
In a floral heart of rose petals with sweet and fruity accents, the Candied Rose Eau de Toilette delivers the scents of this delicate delicacy. The new fragrance comes along with Candied Rose bath and body products as well a scented candle to wrap them all up for a sumptuous gift set.
Available as bath and body products,Sweet Cherry takes inspiration from sugar-coated cherries, Delicious Almond makes one think of marzipan dusted with powdered sugar, while Shea Vanilla wins over with the yummy scent of shea nuts coated with smooth vanilla.
Besides the four festive scents, L'Occitane rolls out limited edition shea butter hand cream for a good cause. Its best-selling hand cream in frangipani,acacia, rosebud and ylang ylang versions are sold with cute New Year 2010 cards designed ML Chiratorn Chirapravati,with proceeds going to the Foundation for the Blind in Thailand.
Wednesday, October 28, 2009
Japanese Kinka cosmetics enter shopping malls
Playmaxx, the sole distributor in Thailand of Japanese Kinka-brand gold-mixed cosmetics, will expand its distribution channels by entering shopping malls in a bid to increase sales 10-15 per cent.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
BETTER WAY SHIFTS FOCUS TO BOOST REVENUE
Better Way(Thailand), the direect-sales cosmetics business under the Mistine brand, will focus more on the sale of products costing at least Bt200 in a bid to boost revenue to Bt10 billion within two years.
Managing director Danai Deerojanawong yesterday said the company planned to boost the revenue contribution from products in this category to 50 per cent in the period.
Last year, products costing about Bt100 apiece-targeting the mass market-contributed 80 per cent of sales value.
The company began to focus more on higher-priced items early this year, since which time their revnue contribution has risen to 30 per cent.
Better Way earlier targeted 2009 revenue growing by 7 per cent from last year. Howerver, its revenue growth in the first half far exceeded expectations, coming in at 15 per cent.
The two main factors behind the good permance are its shift to focusing on higher-priced products and the increasig number of Mistine sales agents, said Danai.
Customers who buy products worth Bt and up spend an average of Bt1,500 per bill, while those purchasing cheaper products spend Bt900 to Bt1,000.
Danai said the company would double the number of upper-level Mistine products to 50 this year.
It will also increase the marketing budget for all products this year to Bt600 million, up from the previously allocated Bt550 million, as it foresees continued bright prospects.
"We're willing to spend more on marketing activities in the second half, in order to maintain revenue growth at 15 per cent for the rest of the year. We expect revenue of Bt8.3 billion to Bt8.5 billion this year. The only factors we're concerned about are the political situation and global oil prices, which will affect consumer sentiment," he said.
Managing director Danai Deerojanawong yesterday said the company planned to boost the revenue contribution from products in this category to 50 per cent in the period.
Last year, products costing about Bt100 apiece-targeting the mass market-contributed 80 per cent of sales value.
The company began to focus more on higher-priced items early this year, since which time their revnue contribution has risen to 30 per cent.
Better Way earlier targeted 2009 revenue growing by 7 per cent from last year. Howerver, its revenue growth in the first half far exceeded expectations, coming in at 15 per cent.
The two main factors behind the good permance are its shift to focusing on higher-priced products and the increasig number of Mistine sales agents, said Danai.
Customers who buy products worth Bt and up spend an average of Bt1,500 per bill, while those purchasing cheaper products spend Bt900 to Bt1,000.
Danai said the company would double the number of upper-level Mistine products to 50 this year.
It will also increase the marketing budget for all products this year to Bt600 million, up from the previously allocated Bt550 million, as it foresees continued bright prospects.
"We're willing to spend more on marketing activities in the second half, in order to maintain revenue growth at 15 per cent for the rest of the year. We expect revenue of Bt8.3 billion to Bt8.5 billion this year. The only factors we're concerned about are the political situation and global oil prices, which will affect consumer sentiment," he said.
Tuesday, October 20, 2009
ROBINSON TURNS FOCUS TO SUBURBAN AREAS
Robinson Department Store will relocate its marketing activities to its suburban and upcountry branches and customise its strategy to cope with the new realities of consumers preferring to shop nearer to home.
The movie is also because business was flagging at Bangkok stores due to the economic and political unrest.
"We have gradually shifted our marketing strategy from mainstream campaigns to localised activities. The move is to cope better with different lifestyles and shopping habits of consumers at particular locations," Sirinij Chokchairittikul, vice president for marketing, said yesterday.
"We have seen better living standards of consumers in many suburban areas due to the expansion of the city," she said.
The company's Bangkok stores had faced tougher competition, so the company wants to focus more on its suburban and provincial properties, where the rivalry is less and potential is still tremendous.
The company will hold its latest signature fair from Thursday to November 2 at Fashion Island Shopping Complex, a suburban mall on Ramindra Road. It will allocate over Bt10 million to the marketing of "Beauty World @ Robinson Fashion Island".
The event, covering 1,200 square metres of exhibition space, will showcase about 50 cosmetic brands, of which over 20 are high-end, including Shiseido, Nars and David Jones Beauty.
Prasert Sriuranpong, executive director of Siam Retail Development, which manages Fashion Island, said the shopping mall had weathered the recession quite well.
"Despite economic and political difficulties, we have seen year-on-year growth in shopper traffic of 8.5 per cent so far this year," he said.
Ramindra was a prime residential area with homes priced at Bt5 million-Bt30 million. People living there have high purchasing power, he said.
Sirinij said half of Ramindra's households enjoy income of Bt50,000-Bt60,000 a month. Average spending per bill at the Ramindra Robinson has also increased dramatically from close to Bt1,000 five years ago to about Bt2,500 this year. Most best-selling products carry high price tags, such as luxury watches, IT equipment and fashion and lifestyle products.
Cosmetics were among the products less buffeted by the downturn.
"We have seen satisfactory growth of 5 per cent in our cosmetic sales in the first nine months of this year compared to the same period last year. We expect better sales this quarter, which is the peak selling season for cosmetics," she said.
The company targets full-year growth in cosmetic sales at 7-8 per cent. Cosmetics are considered as strategic merchandise, contributing 15 per cent of Robinson's overall sales, which have risen by about 3 per cent so far this year compared to the same nine-month period last year.
The movie is also because business was flagging at Bangkok stores due to the economic and political unrest.
"We have gradually shifted our marketing strategy from mainstream campaigns to localised activities. The move is to cope better with different lifestyles and shopping habits of consumers at particular locations," Sirinij Chokchairittikul, vice president for marketing, said yesterday.
"We have seen better living standards of consumers in many suburban areas due to the expansion of the city," she said.
The company's Bangkok stores had faced tougher competition, so the company wants to focus more on its suburban and provincial properties, where the rivalry is less and potential is still tremendous.
The company will hold its latest signature fair from Thursday to November 2 at Fashion Island Shopping Complex, a suburban mall on Ramindra Road. It will allocate over Bt10 million to the marketing of "Beauty World @ Robinson Fashion Island".
The event, covering 1,200 square metres of exhibition space, will showcase about 50 cosmetic brands, of which over 20 are high-end, including Shiseido, Nars and David Jones Beauty.
Prasert Sriuranpong, executive director of Siam Retail Development, which manages Fashion Island, said the shopping mall had weathered the recession quite well.
"Despite economic and political difficulties, we have seen year-on-year growth in shopper traffic of 8.5 per cent so far this year," he said.
Ramindra was a prime residential area with homes priced at Bt5 million-Bt30 million. People living there have high purchasing power, he said.
Sirinij said half of Ramindra's households enjoy income of Bt50,000-Bt60,000 a month. Average spending per bill at the Ramindra Robinson has also increased dramatically from close to Bt1,000 five years ago to about Bt2,500 this year. Most best-selling products carry high price tags, such as luxury watches, IT equipment and fashion and lifestyle products.
Cosmetics were among the products less buffeted by the downturn.
"We have seen satisfactory growth of 5 per cent in our cosmetic sales in the first nine months of this year compared to the same period last year. We expect better sales this quarter, which is the peak selling season for cosmetics," she said.
The company targets full-year growth in cosmetic sales at 7-8 per cent. Cosmetics are considered as strategic merchandise, contributing 15 per cent of Robinson's overall sales, which have risen by about 3 per cent so far this year compared to the same nine-month period last year.
Friday, October 9, 2009
Skin-friendly formulations
Lime and ginger are recognised for their skin detoxification and softening properties, yet they are known to cause a burning sensation, too. Elemis launches its new Exotic Lime & Ginger Hand & Body Wash and Lotion - an exotic blend of citrus, lime, vetiver, petitgrain and ginger essential oils combined with plant extracts in a skin-friendly base of soy, wheat and milk proteins. This pure formula leaves the skin moisturised and richly nourished,minus the raw feeling on the skin.
Monday, September 28, 2009
BETTER WAY HIKES 2009 SALES TARGET TO BT8.6BN
Better Way (Thailand), a leading direct-sales operator and owner of the Mistine brand, has revised its sales target for this year to Bt8.6 billion, up significantly form Bt8.1 billion set at the beginning of the year.
Managing director Danai Deerojanawong said the new sales target had followed dramatic year-on-year growth in the third quarter, with figures 15-percent higher than those in last year's third quarter. Company sales grew 13 per cent last year from 2007.
He said the company had also been encouraged to set the new target by growth in its exports, which would double this year to a value of about Bt300 million.
"We've been able to open new markets for Mistine products, particularly in the Middle East and Africa, including Iran, Ghana and the Democratic Republic of the Congo. We plan to enter Mauritius by the end of this year and will turn to Ivory Coast and the UAE next year," Danai said.
The company expects its export sales to grow at least 25 per cent next year.
"We've achieved sales of Bt6 billion in the first nine months of this year, including exports. We expect sales for the whole year to show growth of 11-12 per cent," he said.
Danai said the company had increased its number of sales representatives from 700,000 last year to 860,000 now.
"We've also found the value of purchases per bill from our sales representatives has increased significantly in the third quarter, by more than 5 per cent."
Danai said Better Way (Thailand) had set a conservative sales target for next year, with year-on-year growth of 10 per cent expected. Sales performance should be similar to this year, depending on "crucial factors", such as local political stability and oil prices.
"We invested more than Bt100 million last year to upgrade our information-technology(IT) system, so that now we're able to analyse our costs more effectively.
"The new system supports our Marketing, Sales and Logistics departments, helping them work more efficiently," Danai said.
With its new IT investment, Better Way expects to shape itself to meet a new trend of "products and marketing on demand," The company will segment its customers geographically and according to their preferred types of merchandise.
"We plan to open two new distribution centres next year in Chon Buri, which will be responsible for the Eastern Seaboard provinces and one province in the middle of the southern region," Danai said.
Better Way will launch a new television commercial this week called "Beauty Mind", for its Mistine No 1 Diamond lipstick. Starring movie queen Petchara Chaowarat, the 45-second commercial will be screened for the first time tomorrow, on all channels.
Part of the sales revenue will be donated to the Foundation for the Blind on Thailand.
With its new IT investment, Better Way expects to shape itself to meet a new trend of "products and marketing on demand".
Managing director Danai Deerojanawong said the new sales target had followed dramatic year-on-year growth in the third quarter, with figures 15-percent higher than those in last year's third quarter. Company sales grew 13 per cent last year from 2007.
He said the company had also been encouraged to set the new target by growth in its exports, which would double this year to a value of about Bt300 million.
"We've been able to open new markets for Mistine products, particularly in the Middle East and Africa, including Iran, Ghana and the Democratic Republic of the Congo. We plan to enter Mauritius by the end of this year and will turn to Ivory Coast and the UAE next year," Danai said.
The company expects its export sales to grow at least 25 per cent next year.
"We've achieved sales of Bt6 billion in the first nine months of this year, including exports. We expect sales for the whole year to show growth of 11-12 per cent," he said.
Danai said the company had increased its number of sales representatives from 700,000 last year to 860,000 now.
"We've also found the value of purchases per bill from our sales representatives has increased significantly in the third quarter, by more than 5 per cent."
Danai said Better Way (Thailand) had set a conservative sales target for next year, with year-on-year growth of 10 per cent expected. Sales performance should be similar to this year, depending on "crucial factors", such as local political stability and oil prices.
"We invested more than Bt100 million last year to upgrade our information-technology(IT) system, so that now we're able to analyse our costs more effectively.
"The new system supports our Marketing, Sales and Logistics departments, helping them work more efficiently," Danai said.
With its new IT investment, Better Way expects to shape itself to meet a new trend of "products and marketing on demand," The company will segment its customers geographically and according to their preferred types of merchandise.
"We plan to open two new distribution centres next year in Chon Buri, which will be responsible for the Eastern Seaboard provinces and one province in the middle of the southern region," Danai said.
Better Way will launch a new television commercial this week called "Beauty Mind", for its Mistine No 1 Diamond lipstick. Starring movie queen Petchara Chaowarat, the 45-second commercial will be screened for the first time tomorrow, on all channels.
Part of the sales revenue will be donated to the Foundation for the Blind on Thailand.
With its new IT investment, Better Way expects to shape itself to meet a new trend of "products and marketing on demand".
Starting from the top
Even though the beauty industry has gone deeper and deeper into the skin to understand cellular and genetic ageing, don't overlook the surface and strengthening skin barrier function to restore a youthful looking complexion, emphasised Shiseido scientists.
"It's as important as beauty from within to take care of the top layer of the skin because this is what you see when you look in the mirror. Asians, in particular,should consider it as a basic care because Asian skin is more sensitive, needing a strong skin barrier to weather the sun and pollution that contribute to the formation of premature wrinkles on the face," said Takanari Tsuda of Shiseido Skincare Product R&D Centre in Yokohama,Japan.
Tsuda is one of the scientists behind the development of the newly launched Future Solution LX,which took seven years of R&D before landing at the cosmetics counters.
The basic skincare line was developed based on Shiseido's award-winning research of how high levels of a protein called Serpin b3 negatively affects barrier function, making the skin more vulnerable to environmental aggressors.
"Exposure to UV rays stimulates Serpin b3 production, which damages the skin barrier function. As a result the skin becomes dry and rough, which consequently leads to signs of ageing," explained Tsuda during his pr-
sentation at the product launch, held at the Sukhothai Heritage Resort, in Sukhothai province.
Future Solution reformulation features Shiseido's exclusive ingredient, Skingenecell 1P and a botanical blend of Asian plant extracts, including antioxidative premium Uji green tea extract, and biotech super yeast extract.
The basic care range includes extra rich cleansing foam, concentrated balancing softener, protective day cream SPF15 and regenerating night cream.Scented with delicate notes of cherry blossom,rose and plum, the new products offer aromachology upon application.
Using the products properly is also neglected, noted training manager Darin Youngfuengmon, who demonstrated how to whip up a rich lather of the cleansing foam for deep cleansing as well as how to massage in the cream with face-lifting movements and Japanese acupressure.
"Basic care is not only about having quality products. Application techniques help with the absorption of ingredients, as well as lend a daily facial exercise to improve circulation and firm up the skin to make you look years younger," she said.
"It's as important as beauty from within to take care of the top layer of the skin because this is what you see when you look in the mirror. Asians, in particular,should consider it as a basic care because Asian skin is more sensitive, needing a strong skin barrier to weather the sun and pollution that contribute to the formation of premature wrinkles on the face," said Takanari Tsuda of Shiseido Skincare Product R&D Centre in Yokohama,Japan.
Tsuda is one of the scientists behind the development of the newly launched Future Solution LX,which took seven years of R&D before landing at the cosmetics counters.
The basic skincare line was developed based on Shiseido's award-winning research of how high levels of a protein called Serpin b3 negatively affects barrier function, making the skin more vulnerable to environmental aggressors.
"Exposure to UV rays stimulates Serpin b3 production, which damages the skin barrier function. As a result the skin becomes dry and rough, which consequently leads to signs of ageing," explained Tsuda during his pr-
sentation at the product launch, held at the Sukhothai Heritage Resort, in Sukhothai province.
Future Solution reformulation features Shiseido's exclusive ingredient, Skingenecell 1P and a botanical blend of Asian plant extracts, including antioxidative premium Uji green tea extract, and biotech super yeast extract.
The basic care range includes extra rich cleansing foam, concentrated balancing softener, protective day cream SPF15 and regenerating night cream.Scented with delicate notes of cherry blossom,rose and plum, the new products offer aromachology upon application.
Using the products properly is also neglected, noted training manager Darin Youngfuengmon, who demonstrated how to whip up a rich lather of the cleansing foam for deep cleansing as well as how to massage in the cream with face-lifting movements and Japanese acupressure.
"Basic care is not only about having quality products. Application techniques help with the absorption of ingredients, as well as lend a daily facial exercise to improve circulation and firm up the skin to make you look years younger," she said.
Osotspa keen on teen market
Osotspa Co, a consumer products and pharmaceuticals manufacturer, is entering the cosmetics market to tap the lucrative teenage customer base.
The 118-year-old company decided to make the move this year after conducting a market survey of Thai teenagers which revealed that they were starting to use cosmetics at much earlier age than before, said marketing director Vichien Santimahakullert.
Foundation powder was the preferred product category for about 70% of the teenagers surveyed. The foundation market is estimated to be worth about 3-4 billion baht.
Osotspa this week launched its "12 Plus Miracle BB Powder", a compact foundation powder, based on its research findings.
The new product is now available from retail outlets and cosmetic shops.Direct sales will be introduced in the near future.
The company hopes the product will help it expand into the new customer market, as well as maintain the 12 Plus brand's customer base that it has has developed over the past five years.
The company spent 10 million baht developing the new product, with another 80 million baht to be spent on marketing it this year.
Two members of Super Junior, the famous Korean boy band -Choi Siwon and Lee Dong Hae - and the famous actress and model Khemanit 'Pancake'Jamikorn are promoting the product.
"After using Super Junior to promote our cologne product line, the market share of our cologne doubled to 60% in just one year," Mr Vichien said.
The company expects sales of 12 Plus Miracle BB Powder to reach 200 million baht in the first year, rising to 500 million within three years.
12 Plus foundation powder is made in Thailand but uses Korean ingredients,such as ziyu essence. The company will add more new product lines next month.The 12 Plus line now includes talcum powder, deodorant and cologne.
Sales of all 12 Plus products are targeted at one billion baht for 2009. Osotspa expects the figure to double over the next three years.
The 118-year-old company decided to make the move this year after conducting a market survey of Thai teenagers which revealed that they were starting to use cosmetics at much earlier age than before, said marketing director Vichien Santimahakullert.
Foundation powder was the preferred product category for about 70% of the teenagers surveyed. The foundation market is estimated to be worth about 3-4 billion baht.
Osotspa this week launched its "12 Plus Miracle BB Powder", a compact foundation powder, based on its research findings.
The new product is now available from retail outlets and cosmetic shops.Direct sales will be introduced in the near future.
The company hopes the product will help it expand into the new customer market, as well as maintain the 12 Plus brand's customer base that it has has developed over the past five years.
The company spent 10 million baht developing the new product, with another 80 million baht to be spent on marketing it this year.
Two members of Super Junior, the famous Korean boy band -Choi Siwon and Lee Dong Hae - and the famous actress and model Khemanit 'Pancake'Jamikorn are promoting the product.
"After using Super Junior to promote our cologne product line, the market share of our cologne doubled to 60% in just one year," Mr Vichien said.
The company expects sales of 12 Plus Miracle BB Powder to reach 200 million baht in the first year, rising to 500 million within three years.
12 Plus foundation powder is made in Thailand but uses Korean ingredients,such as ziyu essence. The company will add more new product lines next month.The 12 Plus line now includes talcum powder, deodorant and cologne.
Sales of all 12 Plus products are targeted at one billion baht for 2009. Osotspa expects the figure to double over the next three years.
Saturday, September 19, 2009
President of Avon leaving
Avon Products Inc said on Thursday that its president, Elizabeth Smith, was leaving the beauty products company at the end of October to seek out a CEO position elsewhere.
Smith joined Avon in January 2005 and has been president since September 2007. As president, Smith was in charge of the company's global marketing, supply chain and information technology divisions and also oversaw global sales.
Andrea Jung has served as Avon's CEO since November 1999, according to CapitalIQ. Smith said in a statement that it was likely Jung would remain at the company's helm for some time.
"With Andrea's commitment as a relatively young CEO to lead Avon for the foreseeable future and with her full support, the time is right for me to seek the next step of my career outside of Avon,"she said.
Stifel Nicolaus analyst Mark Astrachan,said he thinks the announcement indicates that Jung will remain in her current role for the foreseeable future.
"While we believe the departure of Ms Smith has the potential to create near-term business disruptions, we believe momentum in representative growth will continue to positively contribute to improving revenue and operating profit trends over the balance of 2009 and 2010," Astrachan wrote in a client note.
Avon, which sells its products mostly by catalogue and door-to-door sales representatives, said it had no immediate plans to name a replacement for Smith.
A slowdown in discretionary spending during the recession has squeezed demand for Avon's cosmetics and fragrances, so the company has started to offer more products at lower prices.
In July the New York-based company said it would cut about 1,200 jobs, or about 2.8% of its global staff, by 2013 as part of a turnaround effort designed to save $200 million by 2012 to 2013.
The job cuts exclude sales representatives.
Smith joined Avon in January 2005 and has been president since September 2007. As president, Smith was in charge of the company's global marketing, supply chain and information technology divisions and also oversaw global sales.
Andrea Jung has served as Avon's CEO since November 1999, according to CapitalIQ. Smith said in a statement that it was likely Jung would remain at the company's helm for some time.
"With Andrea's commitment as a relatively young CEO to lead Avon for the foreseeable future and with her full support, the time is right for me to seek the next step of my career outside of Avon,"she said.
Stifel Nicolaus analyst Mark Astrachan,said he thinks the announcement indicates that Jung will remain in her current role for the foreseeable future.
"While we believe the departure of Ms Smith has the potential to create near-term business disruptions, we believe momentum in representative growth will continue to positively contribute to improving revenue and operating profit trends over the balance of 2009 and 2010," Astrachan wrote in a client note.
Avon, which sells its products mostly by catalogue and door-to-door sales representatives, said it had no immediate plans to name a replacement for Smith.
A slowdown in discretionary spending during the recession has squeezed demand for Avon's cosmetics and fragrances, so the company has started to offer more products at lower prices.
In July the New York-based company said it would cut about 1,200 jobs, or about 2.8% of its global staff, by 2013 as part of a turnaround effort designed to save $200 million by 2012 to 2013.
The job cuts exclude sales representatives.
Tuesday, September 15, 2009
Japanese Kinka cosmetics enter shopping malls
Playmaxx, the sole distributor in Thailand of Japanese Kinka-brand gold-mixed cosmetics, will expand its distribution channels by entering shopping malls in a bid to increase sales 10-15 per cent.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
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