As the New Year approaches it’s time for sharing love and care thoughts with well chosen gifts. Watsons Your Personal Store is presenting a perfect New Year gift idea with its ranges of ‘Inspired by Nature’ organic products that allow nature’s embrace to gently nourish the skin. A host of products of natural origin are available for selection including:
1. ‘Organic Green Apple’ skincare range – It’s enriched with green apple ingredients imported from France. Green apples have proved to be one of the best organic sources of antioxidants known for combatting premature ageing. The products will provide nourishment and help rejuvenate the skin with effective moisturizers such as Shea Butter and Sesame Butter, revealing soft and subtle skin.
2. ‘Watsons GrapeBella’ skincare range – a breakthrough solution for perfect skin infused with extracts of French grapes which are rich in antioxidants. The product assists in slowing down fine lines, nurturing and revitalizing pollution damaged skin. It’s also rich in vitamins and minerals providing nourishment to all skin types.
3. ‘Watsons Green Tea’ facial skincare range – the products incorporate green tea extracts imported from Japan to fight against free radicals and wrinkles. Several more beneficial natural ingredients are also included to offer oil control and pore minimizing benefits.
4. ‘Superdrug Natural High’ facial skincare range – it will rejuvenate the skin with various organic extracts including Rose Hip oil, organic soy beans and raspberries to nurture the skin with Vitamin C and protect it from hydration, revealing the soft skin with younger look.
Various organic products under the concept of ‘Inspired by Nature’ for the New Year celebration are available at all Watsons stores nationwide.
Tuesday, December 15, 2009
Friday, November 20, 2009
Eucerin “Beauty Fighter” Online Game Play Now and Collect Your Points to Win 10M Baht in Prizes Until the End of December
Women’s skin concerns vary - from dullness and dark spots to large pores, acne marks and inadequate sun protection. But one thing is certain - choosing the right products is the best way to tackle problems at the root, gently and effectively. Thailand’s No.1 dermatological skincare brand, Eucerin, has just kicked off “Beauty Fighter”, www.skinthatshows.com, an online game for women to help them choose the most suitable products and regimens from Eucerin’s three product lines – Eucerin White Solution for sun reactive dull skin, Eucerin DermoPURIFYER for acne-prone skin with large pores and Eucerin Sun to protect skin from UVA and UVB rays. Learn how to take care of your skin professionally and earn triple privileges to win prizes worth a total of 10 million baht!
- 1st Privilege – Sign up for “Beauty Fighter” and play to earn instant points for two Eucerin gift samples
- 2nd Privilege – Earn 3,000 points each time you enter the special code you will receive when you purchase Eucerin products
- 3rd Privilege – The top ten players with the highest points at the end of the campaign will have a chance to win Eucerin’s grand prize worth 53,000 Baht!
Visit www.skinthatshows.com and register today to get the ball rolling! Start collecting your points today and play until December 31, 2009, as you aim for the beautiful skin that everyone is dreaming of.
For further enquiries, please contact Eucerin Skin Expert Center at tel. 02297 2284, or email: Eucerin-TH@beiersdorf.com or www.Eucerin.co.th
Each Beauty Fighter is entitled to 2 sample redemptions. Details of reward point collection are as follows:
1st Privilege 2nd Privilege
Collect your points and claim Buy Eucerin products worth 1,500Baht and get free
5,000 points Eucerin DermoPURIFYER Toner, 10 ml, worth 115 baht
Eucerin Sun Fluid Mattifying SPF50+, 3ml worth 200 baht
15,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, worth 550 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml worth 590 baht
30,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, and pH5 Lotion, 30 ml. worth 645 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml and Eucerin Gentle Cleansing Milk, 25 ml. worth 840 baht
Go online now and join the fight against large pores, blemishes, dullness and premature aging from UV rays while you play for points. Collect even more with the purchase of your favorite Eucerin products. You may end up the winner of great looking skin AND the fabulous grand prize, courtesy of Eucerin. This game is valid until the end of December.
- 1st Privilege – Sign up for “Beauty Fighter” and play to earn instant points for two Eucerin gift samples
- 2nd Privilege – Earn 3,000 points each time you enter the special code you will receive when you purchase Eucerin products
- 3rd Privilege – The top ten players with the highest points at the end of the campaign will have a chance to win Eucerin’s grand prize worth 53,000 Baht!
Visit www.skinthatshows.com and register today to get the ball rolling! Start collecting your points today and play until December 31, 2009, as you aim for the beautiful skin that everyone is dreaming of.
For further enquiries, please contact Eucerin Skin Expert Center at tel. 02297 2284, or email: Eucerin-TH@beiersdorf.com or www.Eucerin.co.th
Each Beauty Fighter is entitled to 2 sample redemptions. Details of reward point collection are as follows:
1st Privilege 2nd Privilege
Collect your points and claim Buy Eucerin products worth 1,500Baht and get free
5,000 points Eucerin DermoPURIFYER Toner, 10 ml, worth 115 baht
Eucerin Sun Fluid Mattifying SPF50+, 3ml worth 200 baht
15,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, worth 550 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml worth 590 baht
30,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, and pH5 Lotion, 30 ml. worth 645 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml and Eucerin Gentle Cleansing Milk, 25 ml. worth 840 baht
Go online now and join the fight against large pores, blemishes, dullness and premature aging from UV rays while you play for points. Collect even more with the purchase of your favorite Eucerin products. You may end up the winner of great looking skin AND the fabulous grand prize, courtesy of Eucerin. This game is valid until the end of December.
Sunday, November 8, 2009
Modellite to expand
Modellite (Thailand), the exclusive distributor of JC health and beauty products from New Zealand, plans to enter Indochina and Malaysia.
Managing director Wanna Witthyasorana said the after receiving good feedback from its Thai customers in the third quarter, the company would soon start distributing JV products in Indochina - starting with Vietnam - and Malaysia.
Modellite has spent Bt10 million on creating brand awareness of JC in Thailand and reduced product size for ease of distribution in 7-Eleven convenience stores.
Its regional expansion will help the company achieve next year's sales target of Bt100 million. Wanna said.
Managing director Wanna Witthyasorana said the after receiving good feedback from its Thai customers in the third quarter, the company would soon start distributing JV products in Indochina - starting with Vietnam - and Malaysia.
Modellite has spent Bt10 million on creating brand awareness of JC in Thailand and reduced product size for ease of distribution in 7-Eleven convenience stores.
Its regional expansion will help the company achieve next year's sales target of Bt100 million. Wanna said.
Festive fragrances
Nearing the festive season, the Christmas collections have already come to town and so has L'Occitane's humble fragrant merchant and his big basket of enticing gifts.
The tradition traces back some 30 years, when the brand's founder Olivier Baussan distilled lavender and rosemary for essential oils that would be sold in the markets of Provence. The fragrance merchant symbolised to Baussan, who went from one village to the next to sell his cosmetics and perfumes.
Capturing the scents of Provence, the botanist and perfumer created fragrances according to French tradition, which L'Occitane continues to follow till today.
The Christmas 2009 collection brings a bouquet of candied flowers with limited
edition Candied Rose, Sweet Cherry, Delicious Almond and Shea Vanilla goodies.
In Provence, candied fruits have long been a delicacy at festive celebrations,and flowers can also be prepared using the same traditional method. For example, roses are coated in a syrup that crystallises over time, resulting in the sweetest petals.
In a floral heart of rose petals with sweet and fruity accents, the Candied Rose Eau de Toilette delivers the scents of this delicate delicacy. The new fragrance comes along with Candied Rose bath and body products as well a scented candle to wrap them all up for a sumptuous gift set.
Available as bath and body products,Sweet Cherry takes inspiration from sugar-coated cherries, Delicious Almond makes one think of marzipan dusted with powdered sugar, while Shea Vanilla wins over with the yummy scent of shea nuts coated with smooth vanilla.
Besides the four festive scents, L'Occitane rolls out limited edition shea butter hand cream for a good cause. Its best-selling hand cream in frangipani,acacia, rosebud and ylang ylang versions are sold with cute New Year 2010 cards designed ML Chiratorn Chirapravati,with proceeds going to the Foundation for the Blind in Thailand.
The tradition traces back some 30 years, when the brand's founder Olivier Baussan distilled lavender and rosemary for essential oils that would be sold in the markets of Provence. The fragrance merchant symbolised to Baussan, who went from one village to the next to sell his cosmetics and perfumes.
Capturing the scents of Provence, the botanist and perfumer created fragrances according to French tradition, which L'Occitane continues to follow till today.
The Christmas 2009 collection brings a bouquet of candied flowers with limited
edition Candied Rose, Sweet Cherry, Delicious Almond and Shea Vanilla goodies.
In Provence, candied fruits have long been a delicacy at festive celebrations,and flowers can also be prepared using the same traditional method. For example, roses are coated in a syrup that crystallises over time, resulting in the sweetest petals.
In a floral heart of rose petals with sweet and fruity accents, the Candied Rose Eau de Toilette delivers the scents of this delicate delicacy. The new fragrance comes along with Candied Rose bath and body products as well a scented candle to wrap them all up for a sumptuous gift set.
Available as bath and body products,Sweet Cherry takes inspiration from sugar-coated cherries, Delicious Almond makes one think of marzipan dusted with powdered sugar, while Shea Vanilla wins over with the yummy scent of shea nuts coated with smooth vanilla.
Besides the four festive scents, L'Occitane rolls out limited edition shea butter hand cream for a good cause. Its best-selling hand cream in frangipani,acacia, rosebud and ylang ylang versions are sold with cute New Year 2010 cards designed ML Chiratorn Chirapravati,with proceeds going to the Foundation for the Blind in Thailand.
Wednesday, October 28, 2009
Japanese Kinka cosmetics enter shopping malls
Playmaxx, the sole distributor in Thailand of Japanese Kinka-brand gold-mixed cosmetics, will expand its distribution channels by entering shopping malls in a bid to increase sales 10-15 per cent.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
BETTER WAY SHIFTS FOCUS TO BOOST REVENUE
Better Way(Thailand), the direect-sales cosmetics business under the Mistine brand, will focus more on the sale of products costing at least Bt200 in a bid to boost revenue to Bt10 billion within two years.
Managing director Danai Deerojanawong yesterday said the company planned to boost the revenue contribution from products in this category to 50 per cent in the period.
Last year, products costing about Bt100 apiece-targeting the mass market-contributed 80 per cent of sales value.
The company began to focus more on higher-priced items early this year, since which time their revnue contribution has risen to 30 per cent.
Better Way earlier targeted 2009 revenue growing by 7 per cent from last year. Howerver, its revenue growth in the first half far exceeded expectations, coming in at 15 per cent.
The two main factors behind the good permance are its shift to focusing on higher-priced products and the increasig number of Mistine sales agents, said Danai.
Customers who buy products worth Bt and up spend an average of Bt1,500 per bill, while those purchasing cheaper products spend Bt900 to Bt1,000.
Danai said the company would double the number of upper-level Mistine products to 50 this year.
It will also increase the marketing budget for all products this year to Bt600 million, up from the previously allocated Bt550 million, as it foresees continued bright prospects.
"We're willing to spend more on marketing activities in the second half, in order to maintain revenue growth at 15 per cent for the rest of the year. We expect revenue of Bt8.3 billion to Bt8.5 billion this year. The only factors we're concerned about are the political situation and global oil prices, which will affect consumer sentiment," he said.
Managing director Danai Deerojanawong yesterday said the company planned to boost the revenue contribution from products in this category to 50 per cent in the period.
Last year, products costing about Bt100 apiece-targeting the mass market-contributed 80 per cent of sales value.
The company began to focus more on higher-priced items early this year, since which time their revnue contribution has risen to 30 per cent.
Better Way earlier targeted 2009 revenue growing by 7 per cent from last year. Howerver, its revenue growth in the first half far exceeded expectations, coming in at 15 per cent.
The two main factors behind the good permance are its shift to focusing on higher-priced products and the increasig number of Mistine sales agents, said Danai.
Customers who buy products worth Bt and up spend an average of Bt1,500 per bill, while those purchasing cheaper products spend Bt900 to Bt1,000.
Danai said the company would double the number of upper-level Mistine products to 50 this year.
It will also increase the marketing budget for all products this year to Bt600 million, up from the previously allocated Bt550 million, as it foresees continued bright prospects.
"We're willing to spend more on marketing activities in the second half, in order to maintain revenue growth at 15 per cent for the rest of the year. We expect revenue of Bt8.3 billion to Bt8.5 billion this year. The only factors we're concerned about are the political situation and global oil prices, which will affect consumer sentiment," he said.
Tuesday, October 20, 2009
ROBINSON TURNS FOCUS TO SUBURBAN AREAS
Robinson Department Store will relocate its marketing activities to its suburban and upcountry branches and customise its strategy to cope with the new realities of consumers preferring to shop nearer to home.
The movie is also because business was flagging at Bangkok stores due to the economic and political unrest.
"We have gradually shifted our marketing strategy from mainstream campaigns to localised activities. The move is to cope better with different lifestyles and shopping habits of consumers at particular locations," Sirinij Chokchairittikul, vice president for marketing, said yesterday.
"We have seen better living standards of consumers in many suburban areas due to the expansion of the city," she said.
The company's Bangkok stores had faced tougher competition, so the company wants to focus more on its suburban and provincial properties, where the rivalry is less and potential is still tremendous.
The company will hold its latest signature fair from Thursday to November 2 at Fashion Island Shopping Complex, a suburban mall on Ramindra Road. It will allocate over Bt10 million to the marketing of "Beauty World @ Robinson Fashion Island".
The event, covering 1,200 square metres of exhibition space, will showcase about 50 cosmetic brands, of which over 20 are high-end, including Shiseido, Nars and David Jones Beauty.
Prasert Sriuranpong, executive director of Siam Retail Development, which manages Fashion Island, said the shopping mall had weathered the recession quite well.
"Despite economic and political difficulties, we have seen year-on-year growth in shopper traffic of 8.5 per cent so far this year," he said.
Ramindra was a prime residential area with homes priced at Bt5 million-Bt30 million. People living there have high purchasing power, he said.
Sirinij said half of Ramindra's households enjoy income of Bt50,000-Bt60,000 a month. Average spending per bill at the Ramindra Robinson has also increased dramatically from close to Bt1,000 five years ago to about Bt2,500 this year. Most best-selling products carry high price tags, such as luxury watches, IT equipment and fashion and lifestyle products.
Cosmetics were among the products less buffeted by the downturn.
"We have seen satisfactory growth of 5 per cent in our cosmetic sales in the first nine months of this year compared to the same period last year. We expect better sales this quarter, which is the peak selling season for cosmetics," she said.
The company targets full-year growth in cosmetic sales at 7-8 per cent. Cosmetics are considered as strategic merchandise, contributing 15 per cent of Robinson's overall sales, which have risen by about 3 per cent so far this year compared to the same nine-month period last year.
The movie is also because business was flagging at Bangkok stores due to the economic and political unrest.
"We have gradually shifted our marketing strategy from mainstream campaigns to localised activities. The move is to cope better with different lifestyles and shopping habits of consumers at particular locations," Sirinij Chokchairittikul, vice president for marketing, said yesterday.
"We have seen better living standards of consumers in many suburban areas due to the expansion of the city," she said.
The company's Bangkok stores had faced tougher competition, so the company wants to focus more on its suburban and provincial properties, where the rivalry is less and potential is still tremendous.
The company will hold its latest signature fair from Thursday to November 2 at Fashion Island Shopping Complex, a suburban mall on Ramindra Road. It will allocate over Bt10 million to the marketing of "Beauty World @ Robinson Fashion Island".
The event, covering 1,200 square metres of exhibition space, will showcase about 50 cosmetic brands, of which over 20 are high-end, including Shiseido, Nars and David Jones Beauty.
Prasert Sriuranpong, executive director of Siam Retail Development, which manages Fashion Island, said the shopping mall had weathered the recession quite well.
"Despite economic and political difficulties, we have seen year-on-year growth in shopper traffic of 8.5 per cent so far this year," he said.
Ramindra was a prime residential area with homes priced at Bt5 million-Bt30 million. People living there have high purchasing power, he said.
Sirinij said half of Ramindra's households enjoy income of Bt50,000-Bt60,000 a month. Average spending per bill at the Ramindra Robinson has also increased dramatically from close to Bt1,000 five years ago to about Bt2,500 this year. Most best-selling products carry high price tags, such as luxury watches, IT equipment and fashion and lifestyle products.
Cosmetics were among the products less buffeted by the downturn.
"We have seen satisfactory growth of 5 per cent in our cosmetic sales in the first nine months of this year compared to the same period last year. We expect better sales this quarter, which is the peak selling season for cosmetics," she said.
The company targets full-year growth in cosmetic sales at 7-8 per cent. Cosmetics are considered as strategic merchandise, contributing 15 per cent of Robinson's overall sales, which have risen by about 3 per cent so far this year compared to the same nine-month period last year.
Subscribe to:
Posts (Atom)