Modellite (Thailand), the exclusive distributor of JC health and beauty products from New Zealand, plans to enter Indochina and Malaysia.
Managing director Wanna Witthyasorana said the after receiving good feedback from its Thai customers in the third quarter, the company would soon start distributing JV products in Indochina - starting with Vietnam - and Malaysia.
Modellite has spent Bt10 million on creating brand awareness of JC in Thailand and reduced product size for ease of distribution in 7-Eleven convenience stores.
Its regional expansion will help the company achieve next year's sales target of Bt100 million. Wanna said.
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