As the New Year approaches it’s time for sharing love and care thoughts with well chosen gifts. Watsons Your Personal Store is presenting a perfect New Year gift idea with its ranges of ‘Inspired by Nature’ organic products that allow nature’s embrace to gently nourish the skin. A host of products of natural origin are available for selection including:
1. ‘Organic Green Apple’ skincare range – It’s enriched with green apple ingredients imported from France. Green apples have proved to be one of the best organic sources of antioxidants known for combatting premature ageing. The products will provide nourishment and help rejuvenate the skin with effective moisturizers such as Shea Butter and Sesame Butter, revealing soft and subtle skin.
2. ‘Watsons GrapeBella’ skincare range – a breakthrough solution for perfect skin infused with extracts of French grapes which are rich in antioxidants. The product assists in slowing down fine lines, nurturing and revitalizing pollution damaged skin. It’s also rich in vitamins and minerals providing nourishment to all skin types.
3. ‘Watsons Green Tea’ facial skincare range – the products incorporate green tea extracts imported from Japan to fight against free radicals and wrinkles. Several more beneficial natural ingredients are also included to offer oil control and pore minimizing benefits.
4. ‘Superdrug Natural High’ facial skincare range – it will rejuvenate the skin with various organic extracts including Rose Hip oil, organic soy beans and raspberries to nurture the skin with Vitamin C and protect it from hydration, revealing the soft skin with younger look.
Various organic products under the concept of ‘Inspired by Nature’ for the New Year celebration are available at all Watsons stores nationwide.
Tuesday, December 15, 2009
Friday, November 20, 2009
Eucerin “Beauty Fighter” Online Game Play Now and Collect Your Points to Win 10M Baht in Prizes Until the End of December
Women’s skin concerns vary - from dullness and dark spots to large pores, acne marks and inadequate sun protection. But one thing is certain - choosing the right products is the best way to tackle problems at the root, gently and effectively. Thailand’s No.1 dermatological skincare brand, Eucerin, has just kicked off “Beauty Fighter”, www.skinthatshows.com, an online game for women to help them choose the most suitable products and regimens from Eucerin’s three product lines – Eucerin White Solution for sun reactive dull skin, Eucerin DermoPURIFYER for acne-prone skin with large pores and Eucerin Sun to protect skin from UVA and UVB rays. Learn how to take care of your skin professionally and earn triple privileges to win prizes worth a total of 10 million baht!
- 1st Privilege – Sign up for “Beauty Fighter” and play to earn instant points for two Eucerin gift samples
- 2nd Privilege – Earn 3,000 points each time you enter the special code you will receive when you purchase Eucerin products
- 3rd Privilege – The top ten players with the highest points at the end of the campaign will have a chance to win Eucerin’s grand prize worth 53,000 Baht!
Visit www.skinthatshows.com and register today to get the ball rolling! Start collecting your points today and play until December 31, 2009, as you aim for the beautiful skin that everyone is dreaming of.
For further enquiries, please contact Eucerin Skin Expert Center at tel. 02297 2284, or email: Eucerin-TH@beiersdorf.com or www.Eucerin.co.th
Each Beauty Fighter is entitled to 2 sample redemptions. Details of reward point collection are as follows:
1st Privilege 2nd Privilege
Collect your points and claim Buy Eucerin products worth 1,500Baht and get free
5,000 points Eucerin DermoPURIFYER Toner, 10 ml, worth 115 baht
Eucerin Sun Fluid Mattifying SPF50+, 3ml worth 200 baht
15,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, worth 550 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml worth 590 baht
30,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, and pH5 Lotion, 30 ml. worth 645 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml and Eucerin Gentle Cleansing Milk, 25 ml. worth 840 baht
Go online now and join the fight against large pores, blemishes, dullness and premature aging from UV rays while you play for points. Collect even more with the purchase of your favorite Eucerin products. You may end up the winner of great looking skin AND the fabulous grand prize, courtesy of Eucerin. This game is valid until the end of December.
- 1st Privilege – Sign up for “Beauty Fighter” and play to earn instant points for two Eucerin gift samples
- 2nd Privilege – Earn 3,000 points each time you enter the special code you will receive when you purchase Eucerin products
- 3rd Privilege – The top ten players with the highest points at the end of the campaign will have a chance to win Eucerin’s grand prize worth 53,000 Baht!
Visit www.skinthatshows.com and register today to get the ball rolling! Start collecting your points today and play until December 31, 2009, as you aim for the beautiful skin that everyone is dreaming of.
For further enquiries, please contact Eucerin Skin Expert Center at tel. 02297 2284, or email: Eucerin-TH@beiersdorf.com or www.Eucerin.co.th
Each Beauty Fighter is entitled to 2 sample redemptions. Details of reward point collection are as follows:
1st Privilege 2nd Privilege
Collect your points and claim Buy Eucerin products worth 1,500Baht and get free
5,000 points Eucerin DermoPURIFYER Toner, 10 ml, worth 115 baht
Eucerin Sun Fluid Mattifying SPF50+, 3ml worth 200 baht
15,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, worth 550 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml worth 590 baht
30,000 points Eucerin White Solution Oil-Control Day Fluid SPF30, 7 ml, and pH5 Lotion, 30 ml. worth 645 baht
Eucerin White Solution Oil-Control Night Gel, 7 ml and Eucerin Gentle Cleansing Milk, 25 ml. worth 840 baht
Go online now and join the fight against large pores, blemishes, dullness and premature aging from UV rays while you play for points. Collect even more with the purchase of your favorite Eucerin products. You may end up the winner of great looking skin AND the fabulous grand prize, courtesy of Eucerin. This game is valid until the end of December.
Sunday, November 8, 2009
Modellite to expand
Modellite (Thailand), the exclusive distributor of JC health and beauty products from New Zealand, plans to enter Indochina and Malaysia.
Managing director Wanna Witthyasorana said the after receiving good feedback from its Thai customers in the third quarter, the company would soon start distributing JV products in Indochina - starting with Vietnam - and Malaysia.
Modellite has spent Bt10 million on creating brand awareness of JC in Thailand and reduced product size for ease of distribution in 7-Eleven convenience stores.
Its regional expansion will help the company achieve next year's sales target of Bt100 million. Wanna said.
Managing director Wanna Witthyasorana said the after receiving good feedback from its Thai customers in the third quarter, the company would soon start distributing JV products in Indochina - starting with Vietnam - and Malaysia.
Modellite has spent Bt10 million on creating brand awareness of JC in Thailand and reduced product size for ease of distribution in 7-Eleven convenience stores.
Its regional expansion will help the company achieve next year's sales target of Bt100 million. Wanna said.
Festive fragrances
Nearing the festive season, the Christmas collections have already come to town and so has L'Occitane's humble fragrant merchant and his big basket of enticing gifts.
The tradition traces back some 30 years, when the brand's founder Olivier Baussan distilled lavender and rosemary for essential oils that would be sold in the markets of Provence. The fragrance merchant symbolised to Baussan, who went from one village to the next to sell his cosmetics and perfumes.
Capturing the scents of Provence, the botanist and perfumer created fragrances according to French tradition, which L'Occitane continues to follow till today.
The Christmas 2009 collection brings a bouquet of candied flowers with limited
edition Candied Rose, Sweet Cherry, Delicious Almond and Shea Vanilla goodies.
In Provence, candied fruits have long been a delicacy at festive celebrations,and flowers can also be prepared using the same traditional method. For example, roses are coated in a syrup that crystallises over time, resulting in the sweetest petals.
In a floral heart of rose petals with sweet and fruity accents, the Candied Rose Eau de Toilette delivers the scents of this delicate delicacy. The new fragrance comes along with Candied Rose bath and body products as well a scented candle to wrap them all up for a sumptuous gift set.
Available as bath and body products,Sweet Cherry takes inspiration from sugar-coated cherries, Delicious Almond makes one think of marzipan dusted with powdered sugar, while Shea Vanilla wins over with the yummy scent of shea nuts coated with smooth vanilla.
Besides the four festive scents, L'Occitane rolls out limited edition shea butter hand cream for a good cause. Its best-selling hand cream in frangipani,acacia, rosebud and ylang ylang versions are sold with cute New Year 2010 cards designed ML Chiratorn Chirapravati,with proceeds going to the Foundation for the Blind in Thailand.
The tradition traces back some 30 years, when the brand's founder Olivier Baussan distilled lavender and rosemary for essential oils that would be sold in the markets of Provence. The fragrance merchant symbolised to Baussan, who went from one village to the next to sell his cosmetics and perfumes.
Capturing the scents of Provence, the botanist and perfumer created fragrances according to French tradition, which L'Occitane continues to follow till today.
The Christmas 2009 collection brings a bouquet of candied flowers with limited
edition Candied Rose, Sweet Cherry, Delicious Almond and Shea Vanilla goodies.
In Provence, candied fruits have long been a delicacy at festive celebrations,and flowers can also be prepared using the same traditional method. For example, roses are coated in a syrup that crystallises over time, resulting in the sweetest petals.
In a floral heart of rose petals with sweet and fruity accents, the Candied Rose Eau de Toilette delivers the scents of this delicate delicacy. The new fragrance comes along with Candied Rose bath and body products as well a scented candle to wrap them all up for a sumptuous gift set.
Available as bath and body products,Sweet Cherry takes inspiration from sugar-coated cherries, Delicious Almond makes one think of marzipan dusted with powdered sugar, while Shea Vanilla wins over with the yummy scent of shea nuts coated with smooth vanilla.
Besides the four festive scents, L'Occitane rolls out limited edition shea butter hand cream for a good cause. Its best-selling hand cream in frangipani,acacia, rosebud and ylang ylang versions are sold with cute New Year 2010 cards designed ML Chiratorn Chirapravati,with proceeds going to the Foundation for the Blind in Thailand.
Wednesday, October 28, 2009
Japanese Kinka cosmetics enter shopping malls
Playmaxx, the sole distributor in Thailand of Japanese Kinka-brand gold-mixed cosmetics, will expand its distribution channels by entering shopping malls in a bid to increase sales 10-15 per cent.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
BETTER WAY SHIFTS FOCUS TO BOOST REVENUE
Better Way(Thailand), the direect-sales cosmetics business under the Mistine brand, will focus more on the sale of products costing at least Bt200 in a bid to boost revenue to Bt10 billion within two years.
Managing director Danai Deerojanawong yesterday said the company planned to boost the revenue contribution from products in this category to 50 per cent in the period.
Last year, products costing about Bt100 apiece-targeting the mass market-contributed 80 per cent of sales value.
The company began to focus more on higher-priced items early this year, since which time their revnue contribution has risen to 30 per cent.
Better Way earlier targeted 2009 revenue growing by 7 per cent from last year. Howerver, its revenue growth in the first half far exceeded expectations, coming in at 15 per cent.
The two main factors behind the good permance are its shift to focusing on higher-priced products and the increasig number of Mistine sales agents, said Danai.
Customers who buy products worth Bt and up spend an average of Bt1,500 per bill, while those purchasing cheaper products spend Bt900 to Bt1,000.
Danai said the company would double the number of upper-level Mistine products to 50 this year.
It will also increase the marketing budget for all products this year to Bt600 million, up from the previously allocated Bt550 million, as it foresees continued bright prospects.
"We're willing to spend more on marketing activities in the second half, in order to maintain revenue growth at 15 per cent for the rest of the year. We expect revenue of Bt8.3 billion to Bt8.5 billion this year. The only factors we're concerned about are the political situation and global oil prices, which will affect consumer sentiment," he said.
Managing director Danai Deerojanawong yesterday said the company planned to boost the revenue contribution from products in this category to 50 per cent in the period.
Last year, products costing about Bt100 apiece-targeting the mass market-contributed 80 per cent of sales value.
The company began to focus more on higher-priced items early this year, since which time their revnue contribution has risen to 30 per cent.
Better Way earlier targeted 2009 revenue growing by 7 per cent from last year. Howerver, its revenue growth in the first half far exceeded expectations, coming in at 15 per cent.
The two main factors behind the good permance are its shift to focusing on higher-priced products and the increasig number of Mistine sales agents, said Danai.
Customers who buy products worth Bt and up spend an average of Bt1,500 per bill, while those purchasing cheaper products spend Bt900 to Bt1,000.
Danai said the company would double the number of upper-level Mistine products to 50 this year.
It will also increase the marketing budget for all products this year to Bt600 million, up from the previously allocated Bt550 million, as it foresees continued bright prospects.
"We're willing to spend more on marketing activities in the second half, in order to maintain revenue growth at 15 per cent for the rest of the year. We expect revenue of Bt8.3 billion to Bt8.5 billion this year. The only factors we're concerned about are the political situation and global oil prices, which will affect consumer sentiment," he said.
Tuesday, October 20, 2009
ROBINSON TURNS FOCUS TO SUBURBAN AREAS
Robinson Department Store will relocate its marketing activities to its suburban and upcountry branches and customise its strategy to cope with the new realities of consumers preferring to shop nearer to home.
The movie is also because business was flagging at Bangkok stores due to the economic and political unrest.
"We have gradually shifted our marketing strategy from mainstream campaigns to localised activities. The move is to cope better with different lifestyles and shopping habits of consumers at particular locations," Sirinij Chokchairittikul, vice president for marketing, said yesterday.
"We have seen better living standards of consumers in many suburban areas due to the expansion of the city," she said.
The company's Bangkok stores had faced tougher competition, so the company wants to focus more on its suburban and provincial properties, where the rivalry is less and potential is still tremendous.
The company will hold its latest signature fair from Thursday to November 2 at Fashion Island Shopping Complex, a suburban mall on Ramindra Road. It will allocate over Bt10 million to the marketing of "Beauty World @ Robinson Fashion Island".
The event, covering 1,200 square metres of exhibition space, will showcase about 50 cosmetic brands, of which over 20 are high-end, including Shiseido, Nars and David Jones Beauty.
Prasert Sriuranpong, executive director of Siam Retail Development, which manages Fashion Island, said the shopping mall had weathered the recession quite well.
"Despite economic and political difficulties, we have seen year-on-year growth in shopper traffic of 8.5 per cent so far this year," he said.
Ramindra was a prime residential area with homes priced at Bt5 million-Bt30 million. People living there have high purchasing power, he said.
Sirinij said half of Ramindra's households enjoy income of Bt50,000-Bt60,000 a month. Average spending per bill at the Ramindra Robinson has also increased dramatically from close to Bt1,000 five years ago to about Bt2,500 this year. Most best-selling products carry high price tags, such as luxury watches, IT equipment and fashion and lifestyle products.
Cosmetics were among the products less buffeted by the downturn.
"We have seen satisfactory growth of 5 per cent in our cosmetic sales in the first nine months of this year compared to the same period last year. We expect better sales this quarter, which is the peak selling season for cosmetics," she said.
The company targets full-year growth in cosmetic sales at 7-8 per cent. Cosmetics are considered as strategic merchandise, contributing 15 per cent of Robinson's overall sales, which have risen by about 3 per cent so far this year compared to the same nine-month period last year.
The movie is also because business was flagging at Bangkok stores due to the economic and political unrest.
"We have gradually shifted our marketing strategy from mainstream campaigns to localised activities. The move is to cope better with different lifestyles and shopping habits of consumers at particular locations," Sirinij Chokchairittikul, vice president for marketing, said yesterday.
"We have seen better living standards of consumers in many suburban areas due to the expansion of the city," she said.
The company's Bangkok stores had faced tougher competition, so the company wants to focus more on its suburban and provincial properties, where the rivalry is less and potential is still tremendous.
The company will hold its latest signature fair from Thursday to November 2 at Fashion Island Shopping Complex, a suburban mall on Ramindra Road. It will allocate over Bt10 million to the marketing of "Beauty World @ Robinson Fashion Island".
The event, covering 1,200 square metres of exhibition space, will showcase about 50 cosmetic brands, of which over 20 are high-end, including Shiseido, Nars and David Jones Beauty.
Prasert Sriuranpong, executive director of Siam Retail Development, which manages Fashion Island, said the shopping mall had weathered the recession quite well.
"Despite economic and political difficulties, we have seen year-on-year growth in shopper traffic of 8.5 per cent so far this year," he said.
Ramindra was a prime residential area with homes priced at Bt5 million-Bt30 million. People living there have high purchasing power, he said.
Sirinij said half of Ramindra's households enjoy income of Bt50,000-Bt60,000 a month. Average spending per bill at the Ramindra Robinson has also increased dramatically from close to Bt1,000 five years ago to about Bt2,500 this year. Most best-selling products carry high price tags, such as luxury watches, IT equipment and fashion and lifestyle products.
Cosmetics were among the products less buffeted by the downturn.
"We have seen satisfactory growth of 5 per cent in our cosmetic sales in the first nine months of this year compared to the same period last year. We expect better sales this quarter, which is the peak selling season for cosmetics," she said.
The company targets full-year growth in cosmetic sales at 7-8 per cent. Cosmetics are considered as strategic merchandise, contributing 15 per cent of Robinson's overall sales, which have risen by about 3 per cent so far this year compared to the same nine-month period last year.
Friday, October 9, 2009
Skin-friendly formulations
Lime and ginger are recognised for their skin detoxification and softening properties, yet they are known to cause a burning sensation, too. Elemis launches its new Exotic Lime & Ginger Hand & Body Wash and Lotion - an exotic blend of citrus, lime, vetiver, petitgrain and ginger essential oils combined with plant extracts in a skin-friendly base of soy, wheat and milk proteins. This pure formula leaves the skin moisturised and richly nourished,minus the raw feeling on the skin.
Monday, September 28, 2009
BETTER WAY HIKES 2009 SALES TARGET TO BT8.6BN
Better Way (Thailand), a leading direct-sales operator and owner of the Mistine brand, has revised its sales target for this year to Bt8.6 billion, up significantly form Bt8.1 billion set at the beginning of the year.
Managing director Danai Deerojanawong said the new sales target had followed dramatic year-on-year growth in the third quarter, with figures 15-percent higher than those in last year's third quarter. Company sales grew 13 per cent last year from 2007.
He said the company had also been encouraged to set the new target by growth in its exports, which would double this year to a value of about Bt300 million.
"We've been able to open new markets for Mistine products, particularly in the Middle East and Africa, including Iran, Ghana and the Democratic Republic of the Congo. We plan to enter Mauritius by the end of this year and will turn to Ivory Coast and the UAE next year," Danai said.
The company expects its export sales to grow at least 25 per cent next year.
"We've achieved sales of Bt6 billion in the first nine months of this year, including exports. We expect sales for the whole year to show growth of 11-12 per cent," he said.
Danai said the company had increased its number of sales representatives from 700,000 last year to 860,000 now.
"We've also found the value of purchases per bill from our sales representatives has increased significantly in the third quarter, by more than 5 per cent."
Danai said Better Way (Thailand) had set a conservative sales target for next year, with year-on-year growth of 10 per cent expected. Sales performance should be similar to this year, depending on "crucial factors", such as local political stability and oil prices.
"We invested more than Bt100 million last year to upgrade our information-technology(IT) system, so that now we're able to analyse our costs more effectively.
"The new system supports our Marketing, Sales and Logistics departments, helping them work more efficiently," Danai said.
With its new IT investment, Better Way expects to shape itself to meet a new trend of "products and marketing on demand," The company will segment its customers geographically and according to their preferred types of merchandise.
"We plan to open two new distribution centres next year in Chon Buri, which will be responsible for the Eastern Seaboard provinces and one province in the middle of the southern region," Danai said.
Better Way will launch a new television commercial this week called "Beauty Mind", for its Mistine No 1 Diamond lipstick. Starring movie queen Petchara Chaowarat, the 45-second commercial will be screened for the first time tomorrow, on all channels.
Part of the sales revenue will be donated to the Foundation for the Blind on Thailand.
With its new IT investment, Better Way expects to shape itself to meet a new trend of "products and marketing on demand".
Managing director Danai Deerojanawong said the new sales target had followed dramatic year-on-year growth in the third quarter, with figures 15-percent higher than those in last year's third quarter. Company sales grew 13 per cent last year from 2007.
He said the company had also been encouraged to set the new target by growth in its exports, which would double this year to a value of about Bt300 million.
"We've been able to open new markets for Mistine products, particularly in the Middle East and Africa, including Iran, Ghana and the Democratic Republic of the Congo. We plan to enter Mauritius by the end of this year and will turn to Ivory Coast and the UAE next year," Danai said.
The company expects its export sales to grow at least 25 per cent next year.
"We've achieved sales of Bt6 billion in the first nine months of this year, including exports. We expect sales for the whole year to show growth of 11-12 per cent," he said.
Danai said the company had increased its number of sales representatives from 700,000 last year to 860,000 now.
"We've also found the value of purchases per bill from our sales representatives has increased significantly in the third quarter, by more than 5 per cent."
Danai said Better Way (Thailand) had set a conservative sales target for next year, with year-on-year growth of 10 per cent expected. Sales performance should be similar to this year, depending on "crucial factors", such as local political stability and oil prices.
"We invested more than Bt100 million last year to upgrade our information-technology(IT) system, so that now we're able to analyse our costs more effectively.
"The new system supports our Marketing, Sales and Logistics departments, helping them work more efficiently," Danai said.
With its new IT investment, Better Way expects to shape itself to meet a new trend of "products and marketing on demand," The company will segment its customers geographically and according to their preferred types of merchandise.
"We plan to open two new distribution centres next year in Chon Buri, which will be responsible for the Eastern Seaboard provinces and one province in the middle of the southern region," Danai said.
Better Way will launch a new television commercial this week called "Beauty Mind", for its Mistine No 1 Diamond lipstick. Starring movie queen Petchara Chaowarat, the 45-second commercial will be screened for the first time tomorrow, on all channels.
Part of the sales revenue will be donated to the Foundation for the Blind on Thailand.
With its new IT investment, Better Way expects to shape itself to meet a new trend of "products and marketing on demand".
Starting from the top
Even though the beauty industry has gone deeper and deeper into the skin to understand cellular and genetic ageing, don't overlook the surface and strengthening skin barrier function to restore a youthful looking complexion, emphasised Shiseido scientists.
"It's as important as beauty from within to take care of the top layer of the skin because this is what you see when you look in the mirror. Asians, in particular,should consider it as a basic care because Asian skin is more sensitive, needing a strong skin barrier to weather the sun and pollution that contribute to the formation of premature wrinkles on the face," said Takanari Tsuda of Shiseido Skincare Product R&D Centre in Yokohama,Japan.
Tsuda is one of the scientists behind the development of the newly launched Future Solution LX,which took seven years of R&D before landing at the cosmetics counters.
The basic skincare line was developed based on Shiseido's award-winning research of how high levels of a protein called Serpin b3 negatively affects barrier function, making the skin more vulnerable to environmental aggressors.
"Exposure to UV rays stimulates Serpin b3 production, which damages the skin barrier function. As a result the skin becomes dry and rough, which consequently leads to signs of ageing," explained Tsuda during his pr-
sentation at the product launch, held at the Sukhothai Heritage Resort, in Sukhothai province.
Future Solution reformulation features Shiseido's exclusive ingredient, Skingenecell 1P and a botanical blend of Asian plant extracts, including antioxidative premium Uji green tea extract, and biotech super yeast extract.
The basic care range includes extra rich cleansing foam, concentrated balancing softener, protective day cream SPF15 and regenerating night cream.Scented with delicate notes of cherry blossom,rose and plum, the new products offer aromachology upon application.
Using the products properly is also neglected, noted training manager Darin Youngfuengmon, who demonstrated how to whip up a rich lather of the cleansing foam for deep cleansing as well as how to massage in the cream with face-lifting movements and Japanese acupressure.
"Basic care is not only about having quality products. Application techniques help with the absorption of ingredients, as well as lend a daily facial exercise to improve circulation and firm up the skin to make you look years younger," she said.
"It's as important as beauty from within to take care of the top layer of the skin because this is what you see when you look in the mirror. Asians, in particular,should consider it as a basic care because Asian skin is more sensitive, needing a strong skin barrier to weather the sun and pollution that contribute to the formation of premature wrinkles on the face," said Takanari Tsuda of Shiseido Skincare Product R&D Centre in Yokohama,Japan.
Tsuda is one of the scientists behind the development of the newly launched Future Solution LX,which took seven years of R&D before landing at the cosmetics counters.
The basic skincare line was developed based on Shiseido's award-winning research of how high levels of a protein called Serpin b3 negatively affects barrier function, making the skin more vulnerable to environmental aggressors.
"Exposure to UV rays stimulates Serpin b3 production, which damages the skin barrier function. As a result the skin becomes dry and rough, which consequently leads to signs of ageing," explained Tsuda during his pr-
sentation at the product launch, held at the Sukhothai Heritage Resort, in Sukhothai province.
Future Solution reformulation features Shiseido's exclusive ingredient, Skingenecell 1P and a botanical blend of Asian plant extracts, including antioxidative premium Uji green tea extract, and biotech super yeast extract.
The basic care range includes extra rich cleansing foam, concentrated balancing softener, protective day cream SPF15 and regenerating night cream.Scented with delicate notes of cherry blossom,rose and plum, the new products offer aromachology upon application.
Using the products properly is also neglected, noted training manager Darin Youngfuengmon, who demonstrated how to whip up a rich lather of the cleansing foam for deep cleansing as well as how to massage in the cream with face-lifting movements and Japanese acupressure.
"Basic care is not only about having quality products. Application techniques help with the absorption of ingredients, as well as lend a daily facial exercise to improve circulation and firm up the skin to make you look years younger," she said.
Osotspa keen on teen market
Osotspa Co, a consumer products and pharmaceuticals manufacturer, is entering the cosmetics market to tap the lucrative teenage customer base.
The 118-year-old company decided to make the move this year after conducting a market survey of Thai teenagers which revealed that they were starting to use cosmetics at much earlier age than before, said marketing director Vichien Santimahakullert.
Foundation powder was the preferred product category for about 70% of the teenagers surveyed. The foundation market is estimated to be worth about 3-4 billion baht.
Osotspa this week launched its "12 Plus Miracle BB Powder", a compact foundation powder, based on its research findings.
The new product is now available from retail outlets and cosmetic shops.Direct sales will be introduced in the near future.
The company hopes the product will help it expand into the new customer market, as well as maintain the 12 Plus brand's customer base that it has has developed over the past five years.
The company spent 10 million baht developing the new product, with another 80 million baht to be spent on marketing it this year.
Two members of Super Junior, the famous Korean boy band -Choi Siwon and Lee Dong Hae - and the famous actress and model Khemanit 'Pancake'Jamikorn are promoting the product.
"After using Super Junior to promote our cologne product line, the market share of our cologne doubled to 60% in just one year," Mr Vichien said.
The company expects sales of 12 Plus Miracle BB Powder to reach 200 million baht in the first year, rising to 500 million within three years.
12 Plus foundation powder is made in Thailand but uses Korean ingredients,such as ziyu essence. The company will add more new product lines next month.The 12 Plus line now includes talcum powder, deodorant and cologne.
Sales of all 12 Plus products are targeted at one billion baht for 2009. Osotspa expects the figure to double over the next three years.
The 118-year-old company decided to make the move this year after conducting a market survey of Thai teenagers which revealed that they were starting to use cosmetics at much earlier age than before, said marketing director Vichien Santimahakullert.
Foundation powder was the preferred product category for about 70% of the teenagers surveyed. The foundation market is estimated to be worth about 3-4 billion baht.
Osotspa this week launched its "12 Plus Miracle BB Powder", a compact foundation powder, based on its research findings.
The new product is now available from retail outlets and cosmetic shops.Direct sales will be introduced in the near future.
The company hopes the product will help it expand into the new customer market, as well as maintain the 12 Plus brand's customer base that it has has developed over the past five years.
The company spent 10 million baht developing the new product, with another 80 million baht to be spent on marketing it this year.
Two members of Super Junior, the famous Korean boy band -Choi Siwon and Lee Dong Hae - and the famous actress and model Khemanit 'Pancake'Jamikorn are promoting the product.
"After using Super Junior to promote our cologne product line, the market share of our cologne doubled to 60% in just one year," Mr Vichien said.
The company expects sales of 12 Plus Miracle BB Powder to reach 200 million baht in the first year, rising to 500 million within three years.
12 Plus foundation powder is made in Thailand but uses Korean ingredients,such as ziyu essence. The company will add more new product lines next month.The 12 Plus line now includes talcum powder, deodorant and cologne.
Sales of all 12 Plus products are targeted at one billion baht for 2009. Osotspa expects the figure to double over the next three years.
Saturday, September 19, 2009
President of Avon leaving
Avon Products Inc said on Thursday that its president, Elizabeth Smith, was leaving the beauty products company at the end of October to seek out a CEO position elsewhere.
Smith joined Avon in January 2005 and has been president since September 2007. As president, Smith was in charge of the company's global marketing, supply chain and information technology divisions and also oversaw global sales.
Andrea Jung has served as Avon's CEO since November 1999, according to CapitalIQ. Smith said in a statement that it was likely Jung would remain at the company's helm for some time.
"With Andrea's commitment as a relatively young CEO to lead Avon for the foreseeable future and with her full support, the time is right for me to seek the next step of my career outside of Avon,"she said.
Stifel Nicolaus analyst Mark Astrachan,said he thinks the announcement indicates that Jung will remain in her current role for the foreseeable future.
"While we believe the departure of Ms Smith has the potential to create near-term business disruptions, we believe momentum in representative growth will continue to positively contribute to improving revenue and operating profit trends over the balance of 2009 and 2010," Astrachan wrote in a client note.
Avon, which sells its products mostly by catalogue and door-to-door sales representatives, said it had no immediate plans to name a replacement for Smith.
A slowdown in discretionary spending during the recession has squeezed demand for Avon's cosmetics and fragrances, so the company has started to offer more products at lower prices.
In July the New York-based company said it would cut about 1,200 jobs, or about 2.8% of its global staff, by 2013 as part of a turnaround effort designed to save $200 million by 2012 to 2013.
The job cuts exclude sales representatives.
Smith joined Avon in January 2005 and has been president since September 2007. As president, Smith was in charge of the company's global marketing, supply chain and information technology divisions and also oversaw global sales.
Andrea Jung has served as Avon's CEO since November 1999, according to CapitalIQ. Smith said in a statement that it was likely Jung would remain at the company's helm for some time.
"With Andrea's commitment as a relatively young CEO to lead Avon for the foreseeable future and with her full support, the time is right for me to seek the next step of my career outside of Avon,"she said.
Stifel Nicolaus analyst Mark Astrachan,said he thinks the announcement indicates that Jung will remain in her current role for the foreseeable future.
"While we believe the departure of Ms Smith has the potential to create near-term business disruptions, we believe momentum in representative growth will continue to positively contribute to improving revenue and operating profit trends over the balance of 2009 and 2010," Astrachan wrote in a client note.
Avon, which sells its products mostly by catalogue and door-to-door sales representatives, said it had no immediate plans to name a replacement for Smith.
A slowdown in discretionary spending during the recession has squeezed demand for Avon's cosmetics and fragrances, so the company has started to offer more products at lower prices.
In July the New York-based company said it would cut about 1,200 jobs, or about 2.8% of its global staff, by 2013 as part of a turnaround effort designed to save $200 million by 2012 to 2013.
The job cuts exclude sales representatives.
Tuesday, September 15, 2009
Japanese Kinka cosmetics enter shopping malls
Playmaxx, the sole distributor in Thailand of Japanese Kinka-brand gold-mixed cosmetics, will expand its distribution channels by entering shopping malls in a bid to increase sales 10-15 per cent.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
To date, it has been relying on a call-centre system for sales.
Vice president Pornpimol Silakupt yesterday said the company began importing Kinka products early this year. There has been a good market response, with revenue of roughly Bt1 million a month generated despite the reliance on call-centre sales.
Playmaxx will sell Kinka products over the counter for the first time in Siam Paragon by the end of this month. It expects to have a second counter in a high-end shopping mall later this year and plans thereafter to increase its counters by two locations every year.
"We expect our sales to increase 10-15 per cent from roughly Bt1 million monthly after we expand into shopping malls. Our revenue target this year is Bt15 million," she said.
In the first stages of marketing Kinka products in Thailand, Playmaxx has focused on giving out free samples. It now plans to begin advertising on television. Hakuichi, the manufacturer of Kinka, is considering approval for television commercials to be shot in Thailand.
Kinka products are premium cosmetics in the Japanese market, where it is the leading brand in the gold-mixed cosmetics segment. All Kinka products have platinum as a main ingredient.
Kinka has more than 30 products selling in Japan. Playmaxx has imported 12 of them for local sales, including skincare and makeup products. It plans to bring in another five products next year.
Pornpimol said Playmaxx was also interested in expanding its distribution channels into spa-therapy centres. It is negotiating with some high-end spa centres and expects an early outcome.
Playmaxx intends to market Kinka products through three distribution channels: the call-centre system, which will continue to serve clients upcountry; shopping malls; and spa centres, contributing 40 per cent, 50 per cent and 10 per cent of revenue, respectively. The company expects sales to grow 10 per cent next year.
"We target consumers who are using premium brands priced at more than Bt10,000 apiece. We hope to persuade them to switch to our brand, which offers better value if you compare quantity with price," she said.
Kinka's prices range from Bt2,000 to Bt7,000 per item.
Sunday, September 13, 2009
SEARCHING FOR BEAUTY IN SEOUL
Wandering around Myeongdong or Ewha Women's University - two of Seould's better-known shopping areas - you're likely to run into more foreign shoppers than locals. It's common to hear salespeople shouting out, "Iratshaimase!" - Japanese for "welcome".
Skinfood, one of the big local brands, promotes its skincare products by claiming the Thai royal family among its loyal customers.
For years, travelling in South Korea meant exploring only its beautiful heritage and cultural attractions, but more recnetly, the ountry has m ad headway in packaging new options for visitors by promoting cosmetics and other beauty-related treatments.
The cosmetics industry is expected to grow approximately 6 per cent this year, while its market size will reach around 7 trillion won (Bt194 million), according to Amore Pacific, the country's largest cosmetics producer.
Amore Pacific says this growth was likely not only because of the rising popularity of high-end products, but also due to anticipated brisk sales of min-d-to low-priced beauty brands, which foreign shoppers tend to favour.
The craze over Korean beauty products among foreign nationals, especially other Asians, is especially evident in Myeongdong, an area where there is a particular focus on so-called "brand cosmetics shops".
Leading brands include Missha, Face Shop, Etude House (affilia wiht Amore Pacific), Skinfood, and newconer Nature Republic.
The so-called hallyu of cosmetics was first initiated in 2005 by the huge popularity of BB (Blemish Balm) crdam.
Although BB crema is a German skin-care product, it quickly becme a hot make-up item in Asia. Its popularity soared further with numerous celebrity endorsements.
Referred to as "Teh secret fo Korean actresses", who are extremely popular thoughout Aisa, BB cream has become a favourite souvenir of Asian shoppers to buy for friends and family.
"We have been selling more than 2,000 BB creams daily ever since the products became popular among Japanese tourists for their afforable prince and good quality," says Park Sung-eun, the maketing communication manager for Etude House.
"Customers armed with a 'wish list' typically buy more than five of them."
Other pouplar beauty products included mail polish and face masks - at a cost of 1,000 to 4,000 won - na danti - ageing products, according to the Face Shop.
Nature Republic recently opened a store in one of the hottest spots in Myeongldong and named it the Myeongdong World Store.
The five-storey building is intended for tourists - the second floor is geared specially toward Japanese tourists, while the third caters for Chinese and Southeast Asians. Free interpreatation as well as Internet services are provided.
Even at stors that are not specifically organised for foreing consumers, brands often employ staff who can speak Japanese or Chiense.
"Some of our employees have lived in China or Japan," says Seo from the Face Shop. Most other sales staff know basic Japanese or Chinese, including consmetics-specific phrases like "moisturise" and "good for anti-ageing", she adds.
Many brand cosmetics use top stars as models to promote their products. Nature Republic recently signed singer Rain to promote a line of products under his own name. In the month after the line was launched, Nature Republic earned 700 millon won in sales.
The Face Shop had had a similarly successful experience. Whe 40,000 posters of heartthrob actor Bae Yong-joon were handed ot as complimentary gifts to shoppers, they quickly ran out.
After a busy day of shopping, tourists can get a quick makeover - simple beauty treatments are readily available in the shopping districts, including the Gangnam area, where there are many small, specialised salons that offer manicures and pedicures for as little a 10,000 won.
Also offered are eyelash extensions and semi-permanent makeup - mineral-based permanent pigments placed in the dermal layer of the skin, the effect lasting months to years.
Skinfood, one of the big local brands, promotes its skincare products by claiming the Thai royal family among its loyal customers.
For years, travelling in South Korea meant exploring only its beautiful heritage and cultural attractions, but more recnetly, the ountry has m ad headway in packaging new options for visitors by promoting cosmetics and other beauty-related treatments.
The cosmetics industry is expected to grow approximately 6 per cent this year, while its market size will reach around 7 trillion won (Bt194 million), according to Amore Pacific, the country's largest cosmetics producer.
Amore Pacific says this growth was likely not only because of the rising popularity of high-end products, but also due to anticipated brisk sales of min-d-to low-priced beauty brands, which foreign shoppers tend to favour.
The craze over Korean beauty products among foreign nationals, especially other Asians, is especially evident in Myeongdong, an area where there is a particular focus on so-called "brand cosmetics shops".
Leading brands include Missha, Face Shop, Etude House (affilia wiht Amore Pacific), Skinfood, and newconer Nature Republic.
The so-called hallyu of cosmetics was first initiated in 2005 by the huge popularity of BB (Blemish Balm) crdam.
Although BB crema is a German skin-care product, it quickly becme a hot make-up item in Asia. Its popularity soared further with numerous celebrity endorsements.
Referred to as "Teh secret fo Korean actresses", who are extremely popular thoughout Aisa, BB cream has become a favourite souvenir of Asian shoppers to buy for friends and family.
"We have been selling more than 2,000 BB creams daily ever since the products became popular among Japanese tourists for their afforable prince and good quality," says Park Sung-eun, the maketing communication manager for Etude House.
"Customers armed with a 'wish list' typically buy more than five of them."
Other pouplar beauty products included mail polish and face masks - at a cost of 1,000 to 4,000 won - na danti - ageing products, according to the Face Shop.
Nature Republic recently opened a store in one of the hottest spots in Myeongldong and named it the Myeongdong World Store.
The five-storey building is intended for tourists - the second floor is geared specially toward Japanese tourists, while the third caters for Chinese and Southeast Asians. Free interpreatation as well as Internet services are provided.
Even at stors that are not specifically organised for foreing consumers, brands often employ staff who can speak Japanese or Chiense.
"Some of our employees have lived in China or Japan," says Seo from the Face Shop. Most other sales staff know basic Japanese or Chinese, including consmetics-specific phrases like "moisturise" and "good for anti-ageing", she adds.
Many brand cosmetics use top stars as models to promote their products. Nature Republic recently signed singer Rain to promote a line of products under his own name. In the month after the line was launched, Nature Republic earned 700 millon won in sales.
The Face Shop had had a similarly successful experience. Whe 40,000 posters of heartthrob actor Bae Yong-joon were handed ot as complimentary gifts to shoppers, they quickly ran out.
After a busy day of shopping, tourists can get a quick makeover - simple beauty treatments are readily available in the shopping districts, including the Gangnam area, where there are many small, specialised salons that offer manicures and pedicures for as little a 10,000 won.
Also offered are eyelash extensions and semi-permanent makeup - mineral-based permanent pigments placed in the dermal layer of the skin, the effect lasting months to years.
Saturday, September 12, 2009
Complicity of time and fragrance
Leading Swiss watchmaker Omega has introduced its first fragrance for men with the name Omega Aqua Terra.Omega and fragrance: Do they have anything in common? More than you might think.
Like the Omega watch, the fragrance conveys the essence of the wearer's personality. Just as there is a subtle complicity between the watch and its owner, there is an understated bond between a man and the fragrance he chooses.
His watch is the first accessory he puts on in the morning and the last one he takes off at night (if,indeed, he takes it off). He also puts his fragrance on before he leaves the house in the morning and it will be an intimate expression of his personality throughout the day.
Omega's Aqua Terra fragrance for men appropriately shares its name with the Seamaster Aqua Terra collection of watches. Like the new fragrance,the popular watch line seamlessly blends the elements of sport and elegance.
Although it's not widely known,the fragrance industry has a strong Swiss accent:Geneva is home to two of the world's largest players in the fragrance and flavour industry.
When Omega made the commitment to create a fragrance that would have the same emotional qualities as its exquisite timepieces, it sought the skills of someone who had mastered the mysteries of scent and who would understand implicitly how to express the brand's essence in a fragrance.
Omega turned to master perfumer Alberto Morillas, the legendary nose behind some of the world's most successful perfumes for women and men.More than 100 of the most exclusive raw materials were blended to create Omega Aqua Terra and the result is a long-lasting fragrance with energetic,sophisticated, sensuous aspects.
"The new Omega Aqua Terra for men belongs to the woody aromatic family," said Morillas."On
the top,the fragrance opens on a blend of citrus (bergamot,grapefruit, tangerine) and herbs (clary, sage). They bring a fresh and natural sensation to this perfume.
"After a few minutes,the heart of the creation reveals a spicy freshness and an elegant floral note thanks to the aromatic herbs, jasmine,red pepper and violet leaves.
"Finally, the drydown unveils its mysterious facets: a trail of sensual and luxurious woods,refined oak moss, patchouli, vetiver and musk,that rounds the perfume out harmoniously."
Omega Aqua Terra is presented in an innovative bottle whose sides feature windows with metric and English scales through which it is possible to see the perfume within. This feature is a nod in the direction of the highly technical watch industry,of which the brand has been a part for more than 160 years.
Hot-stamped on top of the bottle's distinctive silver cap is an adaptation of the brand's famous seahorse logo found on the case backs of the Seamaster and Speedmaster watches. The textured cap itself recalls the precision tools used by the watchmakers.
Each bottle of Omega Aqua Terra is delivered in a reusable micro-fibre pouch, which can also be used to polish a watch face, jewellery or glass.
Like the Omega watch, the fragrance conveys the essence of the wearer's personality. Just as there is a subtle complicity between the watch and its owner, there is an understated bond between a man and the fragrance he chooses.
His watch is the first accessory he puts on in the morning and the last one he takes off at night (if,indeed, he takes it off). He also puts his fragrance on before he leaves the house in the morning and it will be an intimate expression of his personality throughout the day.
Omega's Aqua Terra fragrance for men appropriately shares its name with the Seamaster Aqua Terra collection of watches. Like the new fragrance,the popular watch line seamlessly blends the elements of sport and elegance.
Although it's not widely known,the fragrance industry has a strong Swiss accent:Geneva is home to two of the world's largest players in the fragrance and flavour industry.
When Omega made the commitment to create a fragrance that would have the same emotional qualities as its exquisite timepieces, it sought the skills of someone who had mastered the mysteries of scent and who would understand implicitly how to express the brand's essence in a fragrance.
Omega turned to master perfumer Alberto Morillas, the legendary nose behind some of the world's most successful perfumes for women and men.More than 100 of the most exclusive raw materials were blended to create Omega Aqua Terra and the result is a long-lasting fragrance with energetic,sophisticated, sensuous aspects.
"The new Omega Aqua Terra for men belongs to the woody aromatic family," said Morillas."On
the top,the fragrance opens on a blend of citrus (bergamot,grapefruit, tangerine) and herbs (clary, sage). They bring a fresh and natural sensation to this perfume.
"After a few minutes,the heart of the creation reveals a spicy freshness and an elegant floral note thanks to the aromatic herbs, jasmine,red pepper and violet leaves.
"Finally, the drydown unveils its mysterious facets: a trail of sensual and luxurious woods,refined oak moss, patchouli, vetiver and musk,that rounds the perfume out harmoniously."
Omega Aqua Terra is presented in an innovative bottle whose sides feature windows with metric and English scales through which it is possible to see the perfume within. This feature is a nod in the direction of the highly technical watch industry,of which the brand has been a part for more than 160 years.
Hot-stamped on top of the bottle's distinctive silver cap is an adaptation of the brand's famous seahorse logo found on the case backs of the Seamaster and Speedmaster watches. The textured cap itself recalls the precision tools used by the watchmakers.
Each bottle of Omega Aqua Terra is delivered in a reusable micro-fibre pouch, which can also be used to polish a watch face, jewellery or glass.
Friday, September 11, 2009
Splashing on beauty water
Have you watered your skin today?Just as plants need water to better soak up more nutrients from the soil to flourish, the skin requires constant hydration to keep it in top condition. Hydrating skincare therefore is never left out of the R&D agenda, enabling cosmetics companies
to roll out oases-in-a jar every year.
"In our research, we learned that Asian skin is fragile and more susceptible to dehydration because the protective outermost layer of the epidermis is not fully matured.Helping the skin form a stronger surface barrier therefore can help
seal in moisture," said Dr Lieve Declercq, Origins executive manager of Biological Research for Europe.
Dr Declercq observed that plants are experts at survival, always finding ways to respond to environmental changes including drought. Origins Make A Difference Skin Rejuvenating line contains The Rose of Jericho, a desert shrub that after losing its water curls up into a tight ball and tumbles around the desert until a sprinkle of rain brings it back to life.
While Thais don't live in the desert, they endure outdoor sun and heat as well as indoor air conditioning - both dehydrating envir-onments. Dehydrated skin ages prematurely,bringing on fine lines and dullness.
Dior researchers, who worked on the Hydra Life formulas, noted that with time the dehydration process in a chain reaction leads to deeper damage. Lacking water, the skin is no longer capable of fulfilling its youthful functions. For instance, water carries elements essential for enzymatic processes. Dior Hydra Life with antioxidative ingredients come in different formulas for climatic variations,including hot and humid Thailand.
A big splash of beauty water, La Creme de L'Eau by Issey Miyake is a cooperation between the famed fashion designer and Shiseido. The costly cream is a technical feat with 57 percent of it being water from a hot spring in the volcanic Kirishima mountain range on Kyushu island.
Legend has it that the Kirishima spring was discovered by a badly wounded samurai who drank its water,which helped him to regain his strength. Rich in minerals, the Kirishima water serves as a hydrating and anti-ageing ingredient in the haute couture cream.
to roll out oases-in-a jar every year.
"In our research, we learned that Asian skin is fragile and more susceptible to dehydration because the protective outermost layer of the epidermis is not fully matured.Helping the skin form a stronger surface barrier therefore can help
seal in moisture," said Dr Lieve Declercq, Origins executive manager of Biological Research for Europe.
Dr Declercq observed that plants are experts at survival, always finding ways to respond to environmental changes including drought. Origins Make A Difference Skin Rejuvenating line contains The Rose of Jericho, a desert shrub that after losing its water curls up into a tight ball and tumbles around the desert until a sprinkle of rain brings it back to life.
While Thais don't live in the desert, they endure outdoor sun and heat as well as indoor air conditioning - both dehydrating envir-onments. Dehydrated skin ages prematurely,bringing on fine lines and dullness.
Dior researchers, who worked on the Hydra Life formulas, noted that with time the dehydration process in a chain reaction leads to deeper damage. Lacking water, the skin is no longer capable of fulfilling its youthful functions. For instance, water carries elements essential for enzymatic processes. Dior Hydra Life with antioxidative ingredients come in different formulas for climatic variations,including hot and humid Thailand.
A big splash of beauty water, La Creme de L'Eau by Issey Miyake is a cooperation between the famed fashion designer and Shiseido. The costly cream is a technical feat with 57 percent of it being water from a hot spring in the volcanic Kirishima mountain range on Kyushu island.
Legend has it that the Kirishima spring was discovered by a badly wounded samurai who drank its water,which helped him to regain his strength. Rich in minerals, the Kirishima water serves as a hydrating and anti-ageing ingredient in the haute couture cream.
Sunday, September 6, 2009
Anti-ageing priority at Nu Skin
Nu Skin Enterprises, the US-based directselling business, will redefine itself as anti-ageing company after what it says is the biggest discovery in its 25 years,with new products to meet the needs of the rising population of older people globally.
Dan Chard, the company's president of global sales and operations, said during a Bangkok visit last week that Nu Skin had been defined as a supplement and personal-care products company. But from now on it will be known as an "anti-ageing firm".
Despite the poor economy and rising unemployment, the business of Nu Skin remains healthy with global sales up 4%to US$322 million in the second quarter of this year. This is because more people have turned to direct selling to earn additional income.
"There are many places that have a big opportunity for us including Southeast Asia, Eastern Europe and even the US market where average purchasing rate has continued to increase over the past five years," Mr Chard said.
In fact, he maintains that the only thing preventing direct-sales companies from growing steadily is failure to develop innovative products.
He said Nu Skin next month would announce the introduction of "ageLoc",a new ingredient to be put into all Nu Skin anti-ageing lines, as well as its new anti-ageing strategies to grow in the long term. The new products will be launched in the US early next year and in Thailand in the middle of the same year.
"The new product platform will [help]double sales of Nu Skin in Southeast Asia over the next three years, faster than its original plan," said Melisa Quijano, president of Nu Skin Enterprises,Southeast Asia.
Currently, anti-ageing products are among the best-selling items of many skin-care and beauty firms, along with food supplements.
Mrs Quijano said birth rates worldwide over the next 10 years would continue to drop while the number of ageing people is expected to grow significantly.Such customer groups also have high purchasing power, so companies such as Nu Skin will benefit.
ageLoc, Nu Skin's new patented technology, is based on a research discovery that slows the effects of ageing sign on the skin.
"We grew from nothing in the past 25 years to US$1.25 billion in 2009. With the newest anti-ageing discovery, it will help us to accelerate our growth faster than in the past," Mr Chard said.
He said the company was highly confident of the growth potential of Thailand's direct selling business because it exceeded the sales target last year despite the economic downturn and political uncertainties.
Currently, Nu Skin operates in 48 countries and will open another two new markets, in Colombia and Turkey.
Dan Chard, the company's president of global sales and operations, said during a Bangkok visit last week that Nu Skin had been defined as a supplement and personal-care products company. But from now on it will be known as an "anti-ageing firm".
Despite the poor economy and rising unemployment, the business of Nu Skin remains healthy with global sales up 4%to US$322 million in the second quarter of this year. This is because more people have turned to direct selling to earn additional income.
"There are many places that have a big opportunity for us including Southeast Asia, Eastern Europe and even the US market where average purchasing rate has continued to increase over the past five years," Mr Chard said.
In fact, he maintains that the only thing preventing direct-sales companies from growing steadily is failure to develop innovative products.
He said Nu Skin next month would announce the introduction of "ageLoc",a new ingredient to be put into all Nu Skin anti-ageing lines, as well as its new anti-ageing strategies to grow in the long term. The new products will be launched in the US early next year and in Thailand in the middle of the same year.
"The new product platform will [help]double sales of Nu Skin in Southeast Asia over the next three years, faster than its original plan," said Melisa Quijano, president of Nu Skin Enterprises,Southeast Asia.
Currently, anti-ageing products are among the best-selling items of many skin-care and beauty firms, along with food supplements.
Mrs Quijano said birth rates worldwide over the next 10 years would continue to drop while the number of ageing people is expected to grow significantly.Such customer groups also have high purchasing power, so companies such as Nu Skin will benefit.
ageLoc, Nu Skin's new patented technology, is based on a research discovery that slows the effects of ageing sign on the skin.
"We grew from nothing in the past 25 years to US$1.25 billion in 2009. With the newest anti-ageing discovery, it will help us to accelerate our growth faster than in the past," Mr Chard said.
He said the company was highly confident of the growth potential of Thailand's direct selling business because it exceeded the sales target last year despite the economic downturn and political uncertainties.
Currently, Nu Skin operates in 48 countries and will open another two new markets, in Colombia and Turkey.
Thursday, August 27, 2009
Seasonal trio
They're in the limelight at least twice a year, promoting new cosmetic collections and the next best makeup look.Whatever the makeup artists propose,women can get some fresh ideas for a pretty face, from girlie to glamorous looks. The rollout of the fall 2009 collection comes with their expert advice and this is what leading brand's makeup gurus have to say about the tricks and
trends for this upcoming season.
Indigold
The Declaring Indigo look by Lancome's makeup artistic director Aaron De Mey boasts stunning eyes with deep indigo, matte red lips, and the complexion enhanced with iridescent gold."The colours I chose for the collection, indigo and red, are intense, primary colours, emblems of Paris and the French Revolution,"he explains.
Get goldescent skin by using foundation a shade lighter than natural skin tone to brighten the complexion and create a flawless base. Then use the new collection's Rose Liberte powder to highlight the facial contours with touches of light on the bridge of the nose, the cheekbones and the forehead."It's a great way to sculpt the face and enhance natural features," added Aaron.
The avant-garde makeup artist suggest a pop of red lipstick, not only for a sensual pout, but as a blush, dotting a few touches over the cheekbones,before blending with the fingertips to bring out an irresistible flush.
Autumn eyes
Artistic director for Shiseido The Makeup, Dick Page created a full wardrobe of single eye shadow colours that would fulfill a woman's need for every occasion.The Luminizing Satin Eye Color collection comes in 15 shades that can be used on its own or to combine for exciting variations.
"Yellow, gold and copper combine to create a really different dynamic eye makeup look. Strong lashes stand out in sharp relief against the shimmering shadows. The skin is delicately finished,the cheek bears the gentlest flush of colour,and the lips are a soft, rosy beige," is how Shiseido's artistic director described one of his fabulous looks for fall 2009.
Also "think pink" for autumn and apply a harmonious range of pinks and violets on eyes, lips and cheeks for a sophisticated monochrome look.
Fresco fun
Have fun mixing hues even on the lips, encouraged Barbie Laurino, Laura Mercier makeup artist. The Fresco collection features the Lip Watercolours palette with a primer and six shades to paint the perfect lip.
"Put on one shade or combine three or four, to go from natural to dramatic lip makeup. It's like painting and there are no rules in doing it," said Barbie, who was recently in Bangkok for a Laura Mercier event at Siam Paragon.
Inspired by fresco art, the makeup are like washes of colour with teal for intense eye makeup and soft apricot for cheerful cheeks.
"Instead of a circle or a stripe, apply blush with an oval backward C movement upwards along the muscle of the cheeks," she said."Use a cream blush first, set it with translucent powder, before applying powder blush, and you're ready to glow."
trends for this upcoming season.
Indigold
The Declaring Indigo look by Lancome's makeup artistic director Aaron De Mey boasts stunning eyes with deep indigo, matte red lips, and the complexion enhanced with iridescent gold."The colours I chose for the collection, indigo and red, are intense, primary colours, emblems of Paris and the French Revolution,"he explains.
Get goldescent skin by using foundation a shade lighter than natural skin tone to brighten the complexion and create a flawless base. Then use the new collection's Rose Liberte powder to highlight the facial contours with touches of light on the bridge of the nose, the cheekbones and the forehead."It's a great way to sculpt the face and enhance natural features," added Aaron.
The avant-garde makeup artist suggest a pop of red lipstick, not only for a sensual pout, but as a blush, dotting a few touches over the cheekbones,before blending with the fingertips to bring out an irresistible flush.
Autumn eyes
Artistic director for Shiseido The Makeup, Dick Page created a full wardrobe of single eye shadow colours that would fulfill a woman's need for every occasion.The Luminizing Satin Eye Color collection comes in 15 shades that can be used on its own or to combine for exciting variations.
"Yellow, gold and copper combine to create a really different dynamic eye makeup look. Strong lashes stand out in sharp relief against the shimmering shadows. The skin is delicately finished,the cheek bears the gentlest flush of colour,and the lips are a soft, rosy beige," is how Shiseido's artistic director described one of his fabulous looks for fall 2009.
Also "think pink" for autumn and apply a harmonious range of pinks and violets on eyes, lips and cheeks for a sophisticated monochrome look.
Fresco fun
Have fun mixing hues even on the lips, encouraged Barbie Laurino, Laura Mercier makeup artist. The Fresco collection features the Lip Watercolours palette with a primer and six shades to paint the perfect lip.
"Put on one shade or combine three or four, to go from natural to dramatic lip makeup. It's like painting and there are no rules in doing it," said Barbie, who was recently in Bangkok for a Laura Mercier event at Siam Paragon.
Inspired by fresco art, the makeup are like washes of colour with teal for intense eye makeup and soft apricot for cheerful cheeks.
"Instead of a circle or a stripe, apply blush with an oval backward C movement upwards along the muscle of the cheeks," she said."Use a cream blush first, set it with translucent powder, before applying powder blush, and you're ready to glow."
Wednesday, August 26, 2009
Kii'Z distributor takes the middle ground
Kii'Z-brand bath and body-care products have survived the country's political uncertainty and global economic crisis, thanks to its unique concept: high quality at affordable prices.
Thanyaporn Kunakornpaiboonsiri, founder and marketing director of Kii'Z distributor Fukai Intertrade, said the company was established with capital of Bt1 million in 2007 in the wake of the previous year's military coup.
"That was a tough time to start my first business, during that gloomy market environment. But entering the market at a time of low competition was a good opportunity," she said.
Fukai Intertrade now has four Kii'Z shops, all located in shopping malls, and the high quality of the spa products have been acclaimed.
"Our strong brand and unique concept mean Kii'Z can survive even though the home-spa market is no longer booming," said Thanyaporn.
She said Kii'Z products were different from other spa products, coming in white instead of earth tones, translating into brightness and modernity. They are quality products at affordable prices, sold in high-end locales like CentralWorld, Siam Paragon and Isetan Department Store.
"We need a modern image but with an Asian sentiment, but not too traditionally Thai, as there's already a lot of that in the market. Kii'Z offers happiness and fun, making customers feel truly refreshed, both physically and emotionally," she said.
Kii'Z products cost Bt300 to Bt700 apiece.
Before Thanyaporn came along, the local spa-product market consisted of only two segments: high-end and One Tambon One Product brands. Prices were also of only two kinds: either below Bt200 apiece or nearly Bt1,000 apiece.
This prompted her to market products priced between the two extremes.
"As a newcomer, I decided to start go with both quality and affordability, say between Bt395 and Bt690. That persuaded our target group - middle-upper income earners - to try them out and then become hooked," she said.
Kii'Z also carries a line of non-spa bath and body-care products, including shower massage oil, shower jelly scrub, shower cream and shower gel, with a wide range of essential oils from Thai flowers, fruits and herbs.
The company has spa and hotel customers nationwide and exports the products, both under its own Kii'Z brand and customised, to South Korea, Taiwan, Morocco, India and Brazil.
Exports now account for 10 per cent of sales revenue, and that is expected to rise to 30 per cent next year after the company conducts more roadshows in foreign markets.
Fukai expects to see Bt8 million in retail sales this year and more than Bt15 million next year.
Thanyaporn Kunakornpaiboonsiri, founder and marketing director of Kii'Z distributor Fukai Intertrade, said the company was established with capital of Bt1 million in 2007 in the wake of the previous year's military coup.
"That was a tough time to start my first business, during that gloomy market environment. But entering the market at a time of low competition was a good opportunity," she said.
Fukai Intertrade now has four Kii'Z shops, all located in shopping malls, and the high quality of the spa products have been acclaimed.
"Our strong brand and unique concept mean Kii'Z can survive even though the home-spa market is no longer booming," said Thanyaporn.
She said Kii'Z products were different from other spa products, coming in white instead of earth tones, translating into brightness and modernity. They are quality products at affordable prices, sold in high-end locales like CentralWorld, Siam Paragon and Isetan Department Store.
"We need a modern image but with an Asian sentiment, but not too traditionally Thai, as there's already a lot of that in the market. Kii'Z offers happiness and fun, making customers feel truly refreshed, both physically and emotionally," she said.
Kii'Z products cost Bt300 to Bt700 apiece.
Before Thanyaporn came along, the local spa-product market consisted of only two segments: high-end and One Tambon One Product brands. Prices were also of only two kinds: either below Bt200 apiece or nearly Bt1,000 apiece.
This prompted her to market products priced between the two extremes.
"As a newcomer, I decided to start go with both quality and affordability, say between Bt395 and Bt690. That persuaded our target group - middle-upper income earners - to try them out and then become hooked," she said.
Kii'Z also carries a line of non-spa bath and body-care products, including shower massage oil, shower jelly scrub, shower cream and shower gel, with a wide range of essential oils from Thai flowers, fruits and herbs.
The company has spa and hotel customers nationwide and exports the products, both under its own Kii'Z brand and customised, to South Korea, Taiwan, Morocco, India and Brazil.
Exports now account for 10 per cent of sales revenue, and that is expected to rise to 30 per cent next year after the company conducts more roadshows in foreign markets.
Fukai expects to see Bt8 million in retail sales this year and more than Bt15 million next year.
Sunday, August 23, 2009
Scacare maker joins Japanese
Pharmacosmet Plc, the manufacturer of the Tea Tree and Scacare personal and skin-care brands, will form a business alliance with a Japanese partner to codevelop skin-care products and market them in Japan next year.
The move will help its products to become regional brands as well as triple the company's sales to one billion baht by 2013, said managing director Sutee Ratananakin.
The company is now working with the Japanese partner, which is in the skin-care-related business, to develop personal and skin-care products exclusively for Japan. The company will endorse Tea Tree and Scacare as sub-brands to the core brand of the Japanese partner.
Pharmacosmet will handle the production of new product formulas. In the initial step, it will start producing moisturiser, facial foam and products for men.
Forming the strategic partnership is the company's major business strategy in overseas along with appointing sales agents.
"There is a huge opportunity in the Japanese market but competition is very fierce as well. But if we are successful in Japan, we will spin off our business to other international markets in the future and both products will become regional brands," Mr Sutee said.
To support future growth, the company has invested about 20 million baht to add 5,000 square metres of space at its factory in Phutthamonthon Sai 5 to produce products for export markets as well as more original equipment manufacturing (OEM) products. The sales proportion between domestic and export markets would be 60:40.
Mr Sutee said the company had restructured its organisation in terms of product portfolio, brand rejuvenation and modernisation after acquiring Pharmacosmet from the founder a few years ago.
About 10% of the Scacare product items were dropped and Tea Tree and Scacare products were reformulated with more additives.
Sales of Pharmacosmet last year were 380 million baht and are forecast to rise to 450 million baht by the end of this year. About 70% of sales came from Tea Tree and the remainder from Scacare.
The move will help its products to become regional brands as well as triple the company's sales to one billion baht by 2013, said managing director Sutee Ratananakin.
The company is now working with the Japanese partner, which is in the skin-care-related business, to develop personal and skin-care products exclusively for Japan. The company will endorse Tea Tree and Scacare as sub-brands to the core brand of the Japanese partner.
Pharmacosmet will handle the production of new product formulas. In the initial step, it will start producing moisturiser, facial foam and products for men.
Forming the strategic partnership is the company's major business strategy in overseas along with appointing sales agents.
"There is a huge opportunity in the Japanese market but competition is very fierce as well. But if we are successful in Japan, we will spin off our business to other international markets in the future and both products will become regional brands," Mr Sutee said.
To support future growth, the company has invested about 20 million baht to add 5,000 square metres of space at its factory in Phutthamonthon Sai 5 to produce products for export markets as well as more original equipment manufacturing (OEM) products. The sales proportion between domestic and export markets would be 60:40.
Mr Sutee said the company had restructured its organisation in terms of product portfolio, brand rejuvenation and modernisation after acquiring Pharmacosmet from the founder a few years ago.
About 10% of the Scacare product items were dropped and Tea Tree and Scacare products were reformulated with more additives.
Sales of Pharmacosmet last year were 380 million baht and are forecast to rise to 450 million baht by the end of this year. About 70% of sales came from Tea Tree and the remainder from Scacare.
Friday, August 21, 2009
BEAUTY SECRETS REVEALED
[WHAT] High Tea with Beauty Secret.
[WHERE] Atrium 2, CentralWorld.
[HOST] Naphalai Areesorn, editor-in-chief of Thailand Tatler.
[HIGHLIGHT] Guests celebrities Salinee Panyarachun, Sasivimol Na Ranong and Sirin Lertvorapreecha revealed their beauty secrets over high tea; special beauty related activities with the support of Kerastase, Shu Uemura, Slim Up Centre, Dr Orawan Holistic Institute, Hydroxydase Spa Water and Sense & Spirit.
Pintuporn Needham and Chitra Konuntakiet.
Pawadee and Rungtip Isarankura na Ayudhya with Sasamon and Dr Somneuk Sanguansin.
Preerati Bhirombhakdi, Suratchada Sasomsub and Panchita Kamolklang.
Marlin Sermvitayakul, Sasivimol Na Ranong, Supichaya Suracupt, Naphalai Areesorn, Sirin Lertvorapreecha and Sasikorn Simtrakul.
Vee Marr and Salinee Panyarachun.
Poowadee Kunplin with Marisa and Paul Chew.
[WHERE] Atrium 2, CentralWorld.
[HOST] Naphalai Areesorn, editor-in-chief of Thailand Tatler.
[HIGHLIGHT] Guests celebrities Salinee Panyarachun, Sasivimol Na Ranong and Sirin Lertvorapreecha revealed their beauty secrets over high tea; special beauty related activities with the support of Kerastase, Shu Uemura, Slim Up Centre, Dr Orawan Holistic Institute, Hydroxydase Spa Water and Sense & Spirit.
Pintuporn Needham and Chitra Konuntakiet.
Pawadee and Rungtip Isarankura na Ayudhya with Sasamon and Dr Somneuk Sanguansin.
Preerati Bhirombhakdi, Suratchada Sasomsub and Panchita Kamolklang.
Marlin Sermvitayakul, Sasivimol Na Ranong, Supichaya Suracupt, Naphalai Areesorn, Sirin Lertvorapreecha and Sasikorn Simtrakul.
Vee Marr and Salinee Panyarachun.
Poowadee Kunplin with Marisa and Paul Chew.
Thursday, August 20, 2009
Aviance pitches expansion to Asean
Aviance, the direct-sales unit for cosmetics and beauty products of Unilever Thai Trading Limited, will approach its parent firm about expanding its directsales business to neighbouring countries by the end of this year.
Managing director Suchada Theeravachirakul said that Aviance would propose to its parent firm through its regional head office in Singapore the expansion plan in Southeast Asia after establishing a strong foothold in the Thai market.Once the plan is approved, it would take one or two years to start the directsales business overseas. The top three priority markets are Malaysia, Vietnam and Indonesia.
Currently, India is the only other country in which Unilever conducts direct sales. In Thailand, Aviance has grown by 30% a year since its establishment eight years ago. The company did not disclose sales figures.
Mrs Suchada said that n the first seven months of this year Aviance Thailand's sales grew by 18%,3% higher than its earlier projection.
"Quality brands generally do well amid the economic downturn because customers stop trying new brands and give up on those they do not use regularly.Besides, repurchase orders from existing customers are on the rise," she said.
She added that the average spending of customers had risen 12% to between 8,000 and 9,000 baht per purchase.
Aviance targets customers in the medium- to high-end income groups.Although these groups are cautious about their spending, they do not hesitate to buy if they find the products offering real value for money.
Other sales drivers in the first half of the year were the introduction of new shampoo, weight-control and skin-care items in the first half of this year and the increased frequency of promotional campaigns. New sales representatives rose by 13% to 350,000 people in the first seven months of this year.
Sales this year are expected to grow by 15-20%, partly because the company diversified into food-supplement and weight-control product lines.
In 2008, the overall market of food supplements through all distribution channels in Thailand was valued at 21 billion baht. Of the total,47% are sold through the direct-sales channel. In terms of growth, beauty food products rank the highest.
To tap the fast-growing demand in this segment, the company yesterday launched Aviance Perfec Radiance, a new line of food supplements after a successful introduction of the Slym weight-control product line in May.
Managing director Suchada Theeravachirakul said that Aviance would propose to its parent firm through its regional head office in Singapore the expansion plan in Southeast Asia after establishing a strong foothold in the Thai market.Once the plan is approved, it would take one or two years to start the directsales business overseas. The top three priority markets are Malaysia, Vietnam and Indonesia.
Currently, India is the only other country in which Unilever conducts direct sales. In Thailand, Aviance has grown by 30% a year since its establishment eight years ago. The company did not disclose sales figures.
Mrs Suchada said that n the first seven months of this year Aviance Thailand's sales grew by 18%,3% higher than its earlier projection.
"Quality brands generally do well amid the economic downturn because customers stop trying new brands and give up on those they do not use regularly.Besides, repurchase orders from existing customers are on the rise," she said.
She added that the average spending of customers had risen 12% to between 8,000 and 9,000 baht per purchase.
Aviance targets customers in the medium- to high-end income groups.Although these groups are cautious about their spending, they do not hesitate to buy if they find the products offering real value for money.
Other sales drivers in the first half of the year were the introduction of new shampoo, weight-control and skin-care items in the first half of this year and the increased frequency of promotional campaigns. New sales representatives rose by 13% to 350,000 people in the first seven months of this year.
Sales this year are expected to grow by 15-20%, partly because the company diversified into food-supplement and weight-control product lines.
In 2008, the overall market of food supplements through all distribution channels in Thailand was valued at 21 billion baht. Of the total,47% are sold through the direct-sales channel. In terms of growth, beauty food products rank the highest.
To tap the fast-growing demand in this segment, the company yesterday launched Aviance Perfec Radiance, a new line of food supplements after a successful introduction of the Slym weight-control product line in May.
Wednesday, August 19, 2009
LEGENDARY CREAM
Celebrities and dignitaries alike celebrate the 10th anniversary of Le Mer products, arriving at
the gala dinner all primmed, primed and flaunting
their flawless skin By Usnisa Sukhsvasti
The gala dinner to celebrate the 10th anniversary of Creme de la Mer was more like a Swiss finishing school reunion than anything ever before seen in Bangkok's social scene of late.The A-list of beautiful people were all there looking their most glamourous as befitting the exclusive cream that most of them swear by to keep their skin in its most flawless condition. In fact, if anyone dropped a bomb on Mandarin Oriental, Bangkok's Royal Ballroom that evening the entire core of Bangkok's haute societe would have been wiped out.
Five long tables stretched from the stage to the other end of the ballroom, but despite the formal seating arrangements, not many people remained in the seats for long.
iPhones and BBs were de rigueur as practically everyone was taking pictures of themselves and of each other to upload onto their Facebook site as quickly as their BBs would allow them to; such is the demand for instant gratification in these digital times.
Emcee Saraichatt Jirapaet introduced the video presentation featuring some of the La Mer ambassadors talking about their experiences with the product,and reflecting on some of the events that La Mer has organised, including the diving trip to release cartoon fish into their natural habitat in Thailand's southern coastal seas, as well as to install pontoons for boats to berth instead of having to drop anchor and destroy the coral beneath.
Formalities began with Ampornpim Vajrabhaya,managing director of Elca (Thailand), taking to the stage to welcome guests and thanking them profusely for their support, which brought the success of the product.
Then La Mer brand manager Yaova-anong Chanawongse reminded the guests - as if they needed reminding - of how scientist Max Huber created this legendary cream from marine ingredients, especially seaweed from the depths of the ocean, turning it into a must-have product on any self-respecting vanity table.
Then all the La Mer brand ambassadors were invited onto the stage in a show of force, both men and women with their impressive La Mer-fortified porcelain skin.
Then it was time to get down to the serious business of dining and table hopping, which was done with such gusto that waiters were practically crying in frustration, not knowing which seat was taken or empty, or who to serve. Meanwhile, Thai diva Nantida Asavahame thrilled guests with some of her wellknown numbers, backed by the Hot Chilli band.
A dance routine aptly called "Aphrodite" also served to define the image of beauty and the sea.
It was quite late by the time the last guest left the ballroom, no doubt to head home and slather on some of that precious Creme de la Mer before hitting the pillow for a much needed beauty sleep.
Nophasit Thiengtham.
Nusba Punnakanta.
Pensupa Gajaseni and Onthira Bharksuwana.
Creme de la creme, seated from left: Gunnigar Virojanavat, MR Sorut Visuddhi and Buppha Kingchatchaval; standing from left: Gloria Mahadumrongkul, ML Piyapas Bhirombhakdi, Jantana Pangputhipong Selby, Daranee Yoovidhaya and Vorakorn Chatikavanij.
Sirinya and Byron Bishop.
Varalak Vanichkul and Eric Levine.
Tirawan Pangsivongse and Nagara Sambandaraksa.
Ampornpim Vajrabhaya pours the bubbly with Yaova-anong Chanawongse.
Yupapak Vajrabhaya, Pitchana Sa-Nguansat, Korn Narongdej, Apinara and Pimpayap Srikarnchana and Pimpisa Chirathivat.
Thawin and Tipanan Srifuengfung.
Sirikarn Saktidej Bhanubhand, right,and her daughter Sikanya.
Poruethai, Nadoln and Nop Narongdej.
the gala dinner all primmed, primed and flaunting
their flawless skin By Usnisa Sukhsvasti
The gala dinner to celebrate the 10th anniversary of Creme de la Mer was more like a Swiss finishing school reunion than anything ever before seen in Bangkok's social scene of late.The A-list of beautiful people were all there looking their most glamourous as befitting the exclusive cream that most of them swear by to keep their skin in its most flawless condition. In fact, if anyone dropped a bomb on Mandarin Oriental, Bangkok's Royal Ballroom that evening the entire core of Bangkok's haute societe would have been wiped out.
Five long tables stretched from the stage to the other end of the ballroom, but despite the formal seating arrangements, not many people remained in the seats for long.
iPhones and BBs were de rigueur as practically everyone was taking pictures of themselves and of each other to upload onto their Facebook site as quickly as their BBs would allow them to; such is the demand for instant gratification in these digital times.
Emcee Saraichatt Jirapaet introduced the video presentation featuring some of the La Mer ambassadors talking about their experiences with the product,and reflecting on some of the events that La Mer has organised, including the diving trip to release cartoon fish into their natural habitat in Thailand's southern coastal seas, as well as to install pontoons for boats to berth instead of having to drop anchor and destroy the coral beneath.
Formalities began with Ampornpim Vajrabhaya,managing director of Elca (Thailand), taking to the stage to welcome guests and thanking them profusely for their support, which brought the success of the product.
Then La Mer brand manager Yaova-anong Chanawongse reminded the guests - as if they needed reminding - of how scientist Max Huber created this legendary cream from marine ingredients, especially seaweed from the depths of the ocean, turning it into a must-have product on any self-respecting vanity table.
Then all the La Mer brand ambassadors were invited onto the stage in a show of force, both men and women with their impressive La Mer-fortified porcelain skin.
Then it was time to get down to the serious business of dining and table hopping, which was done with such gusto that waiters were practically crying in frustration, not knowing which seat was taken or empty, or who to serve. Meanwhile, Thai diva Nantida Asavahame thrilled guests with some of her wellknown numbers, backed by the Hot Chilli band.
A dance routine aptly called "Aphrodite" also served to define the image of beauty and the sea.
It was quite late by the time the last guest left the ballroom, no doubt to head home and slather on some of that precious Creme de la Mer before hitting the pillow for a much needed beauty sleep.
Nophasit Thiengtham.
Nusba Punnakanta.
Pensupa Gajaseni and Onthira Bharksuwana.
Creme de la creme, seated from left: Gunnigar Virojanavat, MR Sorut Visuddhi and Buppha Kingchatchaval; standing from left: Gloria Mahadumrongkul, ML Piyapas Bhirombhakdi, Jantana Pangputhipong Selby, Daranee Yoovidhaya and Vorakorn Chatikavanij.
Sirinya and Byron Bishop.
Varalak Vanichkul and Eric Levine.
Tirawan Pangsivongse and Nagara Sambandaraksa.
Ampornpim Vajrabhaya pours the bubbly with Yaova-anong Chanawongse.
Yupapak Vajrabhaya, Pitchana Sa-Nguansat, Korn Narongdej, Apinara and Pimpayap Srikarnchana and Pimpisa Chirathivat.
Thawin and Tipanan Srifuengfung.
Sirikarn Saktidej Bhanubhand, right,and her daughter Sikanya.
Poruethai, Nadoln and Nop Narongdej.
NEW HORIZONS FOR BEIERSDORF
Nivea maker sees huge potential in Asia, where men in particular are looking for products beyond mere soap and water. By Umesh Pandey
"Although the Asian market is very competitive these days, we never would have thought that it would rise to this level in such a short time span PETER KLEINSCHMIDT Executive board member, Beiersdorf
Asia's rising economic strength is giving rise to a market for products that were relatively uncommon in the region in the past and Beiersdorf, one of the world's largest skin and beautycare marketers, says it is ready to tap this rising demand.
"Products catering to men have now become a big market in many countries in Asia, be it Thailand, Vietnam or India,"said Peter Kleinschmidt, an executive board member of Beiersdorf, the maker of Nivea products, in a recent interview.
Earlier, he says, men were used to using bar soap and that was all that mattered in their personal-care routine.
"Nivea was the first to tap this segment in China and today we have a market share of about 25% and have gradually changed men's habits away from purely bar soap and water," said Mr Kleinschmidt, who was based in Bangkok from 1991-96 in charge of Thailand operations.
Despite the widespread feeling that the men's segment is well served, he says this is just the beginning and markets such as Vietnam and India are far behind in terms of the variety available.
"Beiersdorf sees this as the initial stage of development and it will gradually introduce various products in the market,be it cleansing, moisturising or others in the near future, although all this would be done step-by-step," he said.
Asia is growing by more than 20% for Beiersdorf against a mere 1% growth seen in the rest of the world such as the more mature markets of Europe and United States.
"To us Asia is the single most important market and that is why we are so active in this region," he said.
With operations in India, Thailand,Indonesia, China and other countries,Mr Kleinschmidt says the company is looking to consolidate some operations to lower costs.
The Thai plant, for example, doubled its capacity last month as Beiersdorf wants to tap the strengths of Thailand's skilled and reliable workforce and freetrade agreements with Asean and Australia.
"We have used part of land available with us for expansion and there is more room to grow," he said adding that the added capacity would mean nearly 80%of the products from the Thai operations would be exported from about 60%earlier.
The 500-million-baht expansion would also mean that key export markets such as Vietnam, Malaysia, the Philippines, India and Australia, would see more products, while Beiersdorf looks to use the Thai operations for other markets as well.
Apart from this, the company also has a plant in Indonesia catering to the domestic market.
"There are two countries of choice for us for using as an export base and they are China and Thailand," he said adding that despite the slightly higher costs, the location of Thailand and its free trade agreements have helped Beiersdorf make the decision easier.
In India, where the company has had operations through its joint-venture partner for nearly six decades, Beiersdorf just set up a new plant and is gradually looking to expand it.
"The best thing we have is our brand name and the awareness among the people of the quality products we offer,"he says, explaining how the brand helped the company penetrate tough markets such as Vietnam and India where local competition was strong.
Asia, he says, has huge demand for whitening and hydration/moisturising products and with the young population the market is far more vibrant. In the US and Europe, in contrast, anti-aging products are more popular.
But anti-aging is one line that is gradually picking up among older people in the region.
"Although the Asian market is very competitive these days, we never would have thought that it would rise to this level in such a short time span," Mr Kleinschmidt said, recalling his days in Bangkok more than a decade ago.
Beiersdorf's step-by-step approach, as in Vietnam where the company has been gradually introducing one product after another, is a key.He says that bombarding a market with many products is not the Beiersdorf style, as it could confuse consumers.
"Take Vietnam as an example. We are present in three out of the five major categories there, which is deodorant, body lotion and men's care,"he said.
In China, where local brands, traditional remedies and herbal products dominate the cosmetic segment,Beiersdorf has managed to gain acceptance by having a clear-cut strategy.
Asian and European skin types are slightly different and a research and development team for Asia is based in Hamburg, Germany.
The company is also looking to enter other products in Asia, which is why Beiersdorf acquired Slek, a dominant shampoo maker in China recently.
"What we want to do is synchronise the R&D of Slek and Beiersdorf in order to create a hair-care product that would meet the needs of the region as hair is one thing that is very different from one region to the other," Mr Kleinschmidt says.
Beiersdorf, which already has shampoo in Europe, has not introduced it in Asia yet.
While Nivea is the most famous brand, Beiersdorf's other brands such as Eucerin (a dermatological product)continue to remain strong, although it is not for the mass market.
Another product that Beiersdorf is looking to increase is its very highend LaPrairie line, which continues to see strong demand in Asia despite the dramatic slowdown in traditional markets.
"There are various market in which this product is doing well such as China, Thailand, South Korea, and Japan and there are potential of this product being able to penetrate other markets where we are not present in this segment," he said.
"Although the Asian market is very competitive these days, we never would have thought that it would rise to this level in such a short time span PETER KLEINSCHMIDT Executive board member, Beiersdorf
Asia's rising economic strength is giving rise to a market for products that were relatively uncommon in the region in the past and Beiersdorf, one of the world's largest skin and beautycare marketers, says it is ready to tap this rising demand.
"Products catering to men have now become a big market in many countries in Asia, be it Thailand, Vietnam or India,"said Peter Kleinschmidt, an executive board member of Beiersdorf, the maker of Nivea products, in a recent interview.
Earlier, he says, men were used to using bar soap and that was all that mattered in their personal-care routine.
"Nivea was the first to tap this segment in China and today we have a market share of about 25% and have gradually changed men's habits away from purely bar soap and water," said Mr Kleinschmidt, who was based in Bangkok from 1991-96 in charge of Thailand operations.
Despite the widespread feeling that the men's segment is well served, he says this is just the beginning and markets such as Vietnam and India are far behind in terms of the variety available.
"Beiersdorf sees this as the initial stage of development and it will gradually introduce various products in the market,be it cleansing, moisturising or others in the near future, although all this would be done step-by-step," he said.
Asia is growing by more than 20% for Beiersdorf against a mere 1% growth seen in the rest of the world such as the more mature markets of Europe and United States.
"To us Asia is the single most important market and that is why we are so active in this region," he said.
With operations in India, Thailand,Indonesia, China and other countries,Mr Kleinschmidt says the company is looking to consolidate some operations to lower costs.
The Thai plant, for example, doubled its capacity last month as Beiersdorf wants to tap the strengths of Thailand's skilled and reliable workforce and freetrade agreements with Asean and Australia.
"We have used part of land available with us for expansion and there is more room to grow," he said adding that the added capacity would mean nearly 80%of the products from the Thai operations would be exported from about 60%earlier.
The 500-million-baht expansion would also mean that key export markets such as Vietnam, Malaysia, the Philippines, India and Australia, would see more products, while Beiersdorf looks to use the Thai operations for other markets as well.
Apart from this, the company also has a plant in Indonesia catering to the domestic market.
"There are two countries of choice for us for using as an export base and they are China and Thailand," he said adding that despite the slightly higher costs, the location of Thailand and its free trade agreements have helped Beiersdorf make the decision easier.
In India, where the company has had operations through its joint-venture partner for nearly six decades, Beiersdorf just set up a new plant and is gradually looking to expand it.
"The best thing we have is our brand name and the awareness among the people of the quality products we offer,"he says, explaining how the brand helped the company penetrate tough markets such as Vietnam and India where local competition was strong.
Asia, he says, has huge demand for whitening and hydration/moisturising products and with the young population the market is far more vibrant. In the US and Europe, in contrast, anti-aging products are more popular.
But anti-aging is one line that is gradually picking up among older people in the region.
"Although the Asian market is very competitive these days, we never would have thought that it would rise to this level in such a short time span," Mr Kleinschmidt said, recalling his days in Bangkok more than a decade ago.
Beiersdorf's step-by-step approach, as in Vietnam where the company has been gradually introducing one product after another, is a key.He says that bombarding a market with many products is not the Beiersdorf style, as it could confuse consumers.
"Take Vietnam as an example. We are present in three out of the five major categories there, which is deodorant, body lotion and men's care,"he said.
In China, where local brands, traditional remedies and herbal products dominate the cosmetic segment,Beiersdorf has managed to gain acceptance by having a clear-cut strategy.
Asian and European skin types are slightly different and a research and development team for Asia is based in Hamburg, Germany.
The company is also looking to enter other products in Asia, which is why Beiersdorf acquired Slek, a dominant shampoo maker in China recently.
"What we want to do is synchronise the R&D of Slek and Beiersdorf in order to create a hair-care product that would meet the needs of the region as hair is one thing that is very different from one region to the other," Mr Kleinschmidt says.
Beiersdorf, which already has shampoo in Europe, has not introduced it in Asia yet.
While Nivea is the most famous brand, Beiersdorf's other brands such as Eucerin (a dermatological product)continue to remain strong, although it is not for the mass market.
Another product that Beiersdorf is looking to increase is its very highend LaPrairie line, which continues to see strong demand in Asia despite the dramatic slowdown in traditional markets.
"There are various market in which this product is doing well such as China, Thailand, South Korea, and Japan and there are potential of this product being able to penetrate other markets where we are not present in this segment," he said.
Giving back the glamour
When you were young, you may have watched your mother doing her hair, putting on makeup, and spritzing perfume before stepping out of the house as the glamorous mum.
And when she's not around, you may have sneaked into her room and played with her cosmetics to powde-
up, blusher-on, and redden your lips to look as lovely as your Barbie doll.In your teens, mum may have given her little girl her first compact powder and lipgloss - so no more borrowing of grown-up makeup.
It's also this kind-hearted woman who shared with you her beauty tips before you knew of shu uemura and Bobbi Brown.
Next week Mother's Day marks a special occasion, a chance not only to say "I love you, mum" but also to give her back some beauty boosters so she can glam up again.
So take mum to the cosmetics department where she can shop for a favourite fragrance or a newly-released perfume, a chic eyeshadow palette or a volumising lipstick,a whitening or age-defying skincare set.
But of course if you already know what her beauty bag needs, get it wrapped up as a pressie to surprise her next Wednesday.
And when she's not around, you may have sneaked into her room and played with her cosmetics to powde-
up, blusher-on, and redden your lips to look as lovely as your Barbie doll.In your teens, mum may have given her little girl her first compact powder and lipgloss - so no more borrowing of grown-up makeup.
It's also this kind-hearted woman who shared with you her beauty tips before you knew of shu uemura and Bobbi Brown.
Next week Mother's Day marks a special occasion, a chance not only to say "I love you, mum" but also to give her back some beauty boosters so she can glam up again.
So take mum to the cosmetics department where she can shop for a favourite fragrance or a newly-released perfume, a chic eyeshadow palette or a volumising lipstick,a whitening or age-defying skincare set.
But of course if you already know what her beauty bag needs, get it wrapped up as a pressie to surprise her next Wednesday.
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